We are looking for an experienced content writer / SEO copywriter who will help revise existing product descriptions for an online store of medical and rehabilitation equipment.
The main task is to create structured, selling, and SEO-optimized product descriptions targeted at a B2B and mixed audience (B2B + B2C).
The description should convey the value of the equipment and arguments for purchase by businesses.
Examples of Descriptions
Example description for B2B audience
https://cupping.com.ua/ruchnyi-masazher-dlia-tila-ta-spyny-nozomi-mh-103-z-ionizatorom-praimed-2040-2040
Example description for mixed audience B2B + B2C
https://nlo.com.ua/index.php?route=product/product&path=33&product_id=50
List of products for work:
https://docs.google.com/spreadsheets/d/1QQSx3Fv0HkDL4bBl85Qc11baOIR0L2CU8aoAkKdvAiM/edit?gid=53901091#gid=53901091
the estimated quantity is 250 - 300 units
Product Description Structure
The description of each product should be written according to a unified structure:
1. Product Name
Optimized for SEO and search queries.
2. Key Competitive Advantages
Short bullet points.
This block should influence the purchasing decision.
May include:
Unique technologies and features
Higher efficiency compared to analogs
Quality certificates / safety standards
Integration of multiple methods in one device
Ease of use
Reliability and durability
Support and service
3. What pains and diseases the equipment addresses
Describe:
4. Main Functions and Characteristics
Detailed description:
technologies
operating modes
functional capabilities
technical parameters
5. Benefits for Business
An important block for the B2B audience.
It is necessary to show the economic benefit of purchasing the equipment:
return on investment of the equipment
margin of procedures
increase in customer flow
average check of the procedure
throughput of the equipment
potential monthly turnover
cost of the procedure
SEO Requirements
The description must include:
SEO keywords
search queries
optimization for Google
Also, consider ranking on marketplaces:
Product Characteristics
It is necessary to write a complete list of characteristics that:
will be used in site filters
will allow creating SEO landing pages for filters
will simplify the search for products in categories
The structure of the characteristics can be proposed by the performer independently.
Languages
The description must be written in three languages:
What We Expect from the Performer
In the response, we ask for:
Examples of product descriptions for e-commerce
Experience in SEO copywriting
Examples of B2B texts (if available)
Cost per product description
Estimated completion time
Initially, the content writer creates the description in a document and then posts it on the websites.
Websites:
1) https://cupping.com.ua/
2) https://rehab.school/
3)https://hijama.pro/