Main Information
- Sector: Beauty industry (specifically, permanent makeup)
- Promotion Location: Cherkasy region, Cherkasy city
- Goals: Attracting subscribers and potential clients through Instagram and Telegram
- Requirements for Specialist: Professionalism and guaranteed results
Tasks and Responsibilities
1. Audit of current pages
- Analysis of existing Instagram and Telegram accounts.
- Identification and elimination of deficiencies hindering promotion.
2. Strategy development
- Creating a content plan considering local specifics and audience needs.
- Defining the Unique Selling Proposition (USP) to stand out among competitors.
3. Content and visual style
- Developing an aesthetically appealing visual style for the page.
- Preparation of photo and video content relevant to the theme (permanent makeup).
4. Promotion
- Developing advertising campaigns to attract subscribers from Cherkasy and Cherkasy region.
- Using targeted advertising considering the region's geographical and demographic characteristics.
- Interaction with local influencers and opinion leaders.
5. Audience engagement activities
- Organizing contests, giveaways, and promotions to attract and retain subscribers.
- Engaging with subscribers through comments, direct messages, and stories.
6. Analysis and reporting
- Continuous monitoring of the effectiveness of implemented measures.
- Providing monthly reports with results and suggestions for further improvement.
Key Performance Indicators (KPIs)
- Increase in subscribers by 20% monthly.
- Attracting a minimum of 10 new clients per month.
- Increase in interaction levels (likes, comments, saves) by 15% monthly.
- Achieving a high engagement rate (ER) of not less than 5%.
Timeline:
- Initial results - within 1 month of starting work.
- Full work cycle - 6 months.
Additional Requirements:
- Specialist must have experience in the beauty industry.
- Availability of a portfolio of successful projects.
- Willingness to provide reports and make adjustments based on feedback.
Budget:
- To be agreed upon separately after preliminary analysis and scope of work confirmation.