We have a custom website (USA) for a clothing brand. We need to migrate the store to Shopify with a custom solution (not a template Shopify), create high-quality layout/design, set up the store completely turnkey, and provide ongoing support.
What needs to be done
Analysis of the current website - structure, SEO, URL, products, collections, metadata, pages, integrations (CRM/ERP, email, API, etc.).
Catalog migration - import 80 products (titles, descriptions, SKU, variants, prices, stock, metadata, images), transfer collections and tags.
SEO preservation - correct 301 redirects from old URLs, transfer meta tags, alt for images.
Custom theme / front-end - development/customization of the theme (Liquid/Sections), pixel-perfect layout according to the current design or adaptation to a new brand style.
Integrations - payment gateways, shipping, taxes, email services (SMTP/transactional), analytics (GA4), Facebook/Meta Pixel, Google Merchant (if needed), any existing integrations.
Plugin/app integration - selection and configuration of optimal applications (performance, SEO, reviews, subscriptions, upsells, etc.).
Performance optimization - loading speed, lazy-loading, image optimization, JS/CSS minimization.
Testing and QA - cross-browser, mobile, checkout, payment, recycles, correctness of variants.
Backups and security - data backups, hosting recommendations (if needed), 2FA on the Shopify account.
Documentation and handover - instructions for admins on how to edit products, perform routine tasks.
Long-term support - SLA (response time), fixed hours or hourly (to be discussed).
Criteria - who we need
Not a beginner after courses: experienced portfolio with at least 3-5 completed projects on Shopify, preferably clothing/retail stores.
Deep knowledge of Shopify Liquid, REST/GraphQL API, Shopify Apps.
Experience in website migration (especially preserving SEO and redirects).
Understanding of UX for e-commerce, experience with performance optimization.
Ability to work with analytics (GA4), Facebook/Meta Pixel, product placement in Google Merchant - a plus.
Good communication
Expected results / specific deliverables
A fully functional Shopify store on a dedicated account.
All products (80) imported and structured.
Working payments and shipping.
301 redirects from old URLs to new ones.
Administration documentation and a short video or written guide.
A list of installed plugins and licenses.
30 days of support after handover (bug fixes) + proposal for long-term support options.