A specialist in Meta Ads is required to launch advertising campaigns in the Esoterics niche.

We are looking for a targetologist to attract the target audience for a project in the niche of Esoterics.

We need a specialist who can not only launch ads but also understand the audience, test hypotheses, analyze numbers, and bring quality leads through Facebook and Instagram.

— launching and managing advertising campaigns in Meta Ads
— setting up ads on Facebook and Instagram
— analyzing the target audience and selecting effective segments
— developing advertising hypotheses, offers, and creative combinations
— testing ads, audiences, placements, and formats
— optimizing advertising campaigns based on cost per lead
— working with pixels, events, retargeting, and look-alike audiences
— preparing regular reports on advertising results
— suggestions for improving the funnel, landing pages, and advertising materials

Requirements:
— experience in attracting leads or sales in commercial projects
— ability to analyze metrics: CPM, CTR, CPC, CPL, CPA, ROAS
— experience in testing hypotheses and scaling successful combinations
— understanding of funnel operations, lead forms, landing pages, and retargeting
— ability to work with an advertising budget and explain what is happening with the numbers

Advantages:

— experience in the niche of Esoterics or Info-products
— having case studies with results

In your response, please indicate:

— your experience working with Facebook and Instagram;
— which niches you have worked with;
— examples of case studies or results;