**1. Project Goal**
Increase conversion from advertising to bookings. Currently, traffic from Instagram leads to the website, with a conversion rate of 0.5%. A quiz is needed that qualifies the lead, collects the phone number, and immediately provides a personalized price.
**2. Technical Requirements**
| **Integrations** | 1. Meta Pixel - event `Lead` after phone submission. 2. Google Sheets / Telegram - transfer of all applications. 3. UTM tags must be preserved. |
| **Responsiveness** | 100% mobile first. 90% of traffic will come from Instagram. |
| **Speed** | Loading of the first screen <2 sec on 3G. |
| **Language** | Ukrainian |
**3. Structure and Logic of the Quiz**
**3.1 Start Screen**
Background: 10-second looping video. Terrace, mountain view. No sound.
Heading H1: `Tired of the crowd in Bukovel?`
Subheading: `Answer 4 questions and get prices for available dates in quiet Verkhovyna + bonus`
Button: `Find a house in 1 minute`
Small text under the button: `🎁 Hot tub gift for completing the quiz`
**3.2 Question 1: Who are you looking for a vacation for?**
Type: `Image choice`, 1 option.
Options + logic:
1. `For two` → variable `guests=2`, `house_type=small`
2. `Family with children` → `guests=4`, `house_type=big`, `tag=family`
3. `Group of 4-6 friends` → `guests=5`, `house_type=big`, `tag=friends`
4. `Large group 6+` → `guests=8`, `house_type=big`, `tag=big_company`
**3.3 Question 2: When do you plan to go?**
Type: `Image choice`, 1 option.
1. `Next 2 weeks` → `urgency=hot`
2. `This month` → `urgency=warm`
3. `Next month` → `urgency=warm`
4. `Just browsing for prices` → `urgency=cold`
**3.4 Question 3: What is most important to you?**
Type: `Multiple choice`, up to 2 options.
1. `Silence and nature, no neighbors` → `priority=nature`
2. `Hot tub with a mountain view` → `priority=chan`
3. `Breakfast included` → `priority=food`
4. `Starlink and workspace` → `priority=work`
5. `Child-friendly amenities` → `priority=kids`
**3.5 Question 4: What budget per night are you aiming for?**
Type: `Image choice`, 1 option.
1. `up to 8,000 UAH` → `budget=low`
2. `8,000 - 15,000 UAH` → `budget=medium`
3. `from 15,000 UAH` → `budget=high`
4. `As long as I like it` → `budget=any`
**3.6 Lead Form Screen. Event `Lead`**
Heading: `{Name}, almost ready! Where to send the calculation?`
Subheading: `We will find 2-3 options for your request and secure the bonus for 24 hours`
Fields:
1. `Your name` - text, required
2. `Phone` - phone, required, mask +380 __ ___ __ __
3. `Convenient messenger` - radio: `Viber` / `Telegram` / `Call`, not required
Button: `Get prices + bonus 🎁`
Disclaimer: `By clicking the button, you consent to the processing of personal data`
**3.7 Result Screen. Event `ViewContent` or `Schedule`**
Logic of display:
**If `house_type=big`:**
Heading: `{Name}, perfect for you: Big house 🏡`
Text: `For {guests} guests. No neighbors up to 100m, just mountains and silence.`
Prices:
If `urgency=hot/warm`: `Next available dates: August 14-16, 2 nights = 27,000 UAH. August 21-23 = 26,000 UAH. Breakfast included.`
If `urgency=cold`: `September from 11,500 UAH/night. Contact us and we will send the full calendar.`
Bonus: `🎁 Your bonus: Hot tub for 2 hours free when booking by 21:00 today.`
**If `house_type=small`:**
Heading: `{Name}, perfect for you: Small house for two 🌲`
Text: `Just you and the mountains. Perfect for recharging.`
Prices: `Next dates: August 18-20, 2 nights = 14,000 UAH.`
Bonus: the same.
**CTA Buttons under the result:**
1. Button 1: `Book these dates` → link to the booking site
2. Button 2: `Message the manager on Instagram` → link to Instagram
3. Button 3: `Show all available dates` → link to the calendar page
**4. Design and Content**
1. **Photos/Videos:** I will provide a folder with 15 photos + 2 videos of 10 seconds. Background for the start screen - drone video. For questions - photos of the interior/hot tub/view.
2. **Icons:** Use for Question 3. Style: linear, in brand color.
3. **Colors:** Main #2F4F4F, Accent #D2B48C. Background white.
4. **Fonts:** Montserrat or a similar free font.
**5. Analytics and Testing**
1. Set up Meta Pixel + configure the `Lead` event on the `Get prices` button. Check via Events Manager → Event Testing.
2. All links on the final screen must pass UTM tags from the ads.
3. After submission, conduct 1 test run with me.
**6. What the client provides**
1. Content: Photos, videos, texts, logo.
**8. Acceptance Criteria**
1. The quiz follows the logic for all 4 branches: couple/family/friends/big.
2. The `Lead` event triggers in Events Manager during testing.
3. The phone number goes to Google Sheets/Telegram.
4. Nothing shifts on mobile.
5. Speed in PageSpeed >85.
