Culinara is the first Ukrainian culinary application that combines modern 4K video content, professional chef tips, and innovative tools for cooking at home. We have created a platform where cooking is not just about recipes, but about culture, atmosphere, and inspiration.
The application already has over 1000 video recipes for dishes and cocktails: from simple everyday meals to complex restaurant dishes, with step-by-step instructions, calorie calculations, shopping lists, and filters for diets and allergens.
We are launching a series of UGC-style videos to showcase Culinara through the eyes of real people — without unnecessary staging, but with genuine emotions and honest reviews. It is important for us to show how Culinara simplifies life, saves time, and inspires cooking at home in the videos.
Key ideas we convey:
- Cooking at home can be simple and enjoyable even for those who do not like or cannot cook.
- The app helps plan the week, selects recipes based on goals and restrictions (allergies, diets, calorie counts).
- It is a place to find inspiration, discover new flavors, and impress loved ones.
- Culinara solves several culinary problems at once — from "what to cook today" to "how to present it beautifully."
Why UGC is important to us:
We want future users to see Culinara in real conditions: in their own kitchens, with family, during holidays or everyday dinners. The live format helps convey the atmosphere — when a recipe from the phone turns into a dish on the table.
Detailed brief in the attachment.