Improvement of social indicators and reputation management (SERM) for online stores

We need to provide "social proof" for new and existing store pages (cosmetics and electronics) in Bulgaria, as well as for the international modeling school.

Tasks by direction:

1. Social networks (Instagram, Facebook, TikTok):

   • Attracting quality followers (not empty bots, preferably with avatars and posts).

   • Ensuring stable activity under new posts: likes, reach, basic comments.

   • Focus on GEO: for stores — Bulgaria, for the modeling school — CIS / Europe.

2. Reviews (Online stores and Marketplaces):

   • Writing and publishing organic reviews about products (skincare cosmetics, gadgets).

   • Working with external platforms and marketplaces where our products are presented.

   • Review texts must be in Bulgarian (for stores) and in Russian/English (for the school).

3. Goals:

   • Creating the appearance of an active community for new visitors.

   • Increasing trust in the brand through positive experiences of "clients".

   • Forming a high product rating at the start of sales.

Criteria for successful results:

• Minimal percentage of "unsubscribes" and write-offs from platforms.

• Reviews look natural, do not contain identical phrases.

• Compliance with social media limits to avoid page blocks.