We are looking for a specialist who can fully set up and automate email marketing on the Klaviyo platform for our brand.
About us:
We are a brand specializing in merino wool products (t-shirts, hoodies, pants, sets, etc.). Our products are targeted at the US market. The website operates on the Shopify platform.
What we have now:
At the moment, we have a very basic email automation set up on the Omnisend platform:
- Abandoned cart series
- Abandoned view series
- Welcome Series
- Thank you for your purchase emails
However, there are significant gaps in the current system:
- No customer segmentation
- No personalized offers
- No pre-written scenarios for different stages of the sales funnel
We already have a strategy and plan for email marketing that we will share with the selected contractor. At the same time, we are open to collaboratively refining the strategy and discussing improvements.
Task:
We need to transfer email marketing to Klaviyo and set it up "turnkey," including:
- Implementation of automated chains (abandoned carts, repeat purchases, activation, etc.)
- Segmentation of the database for different audiences
- Setting up personalized emails for different scenarios
- Implementation of creative content according to our brand
- Integration with Shopify and other necessary tools
It is desirable that you have:
- Experience working with Klaviyo (setting up automations, integrations, segmentations)
- Experience implementing email marketing strategies for eCommerce (preferably with experience in the US market)
- Ability to analyze data and optimize campaigns to increase conversions
- Experience working with Shopify will be a big plus
If you have the necessary experience and skills, please submit an application with examples of successful cases.
We look forward to your proposals!
