Scope - financial - investments secured by collateral loans.
Goal:
- Provide a clear and simple explanation of the topic
- Build trust in the website
- Prepare the user for further study of the investment topic, gently nudging them towards the promoted pages
- NOT sell directly
Intent:
Type of intent: informational
Tone expert, calm, and non-dogmatic
Write as a financial consultant, not as a marketer
Style:
- Sentences of medium length (10-15 words)
- No bureaucratic language or complex terms (if a term is necessary - explain it immediately)
- Use examples (where possible)
Volume
6000 - 9000 characters without spaces
Do not artificially stretch, do not cling to volume
If the topic is narrow - better shorter, but more useful