1) Project output data
• Website: will provide in private messages to interested parties
• Theme: roller blinds, shades, curtains (including “day-night”, fabric roller blinds, pleated, Roman, etc.), measurement/manufacturing/installation/repair services.
• Geography: priority — Ivano-Frankivsk and region, additionally — Ukraine (delivery/online orders).
• Current status: no links yet (starting from “zero”).
• Principle: 1 link = 1 domain (do not duplicate donors, do not create a “package” from one domain with different pages).
2) Work goals
1. Gradually form a “foundation” of external signals (brand/citations/relevant mentions).
2. Gradually increase quality thematic/local domains without spam.
3. Strengthen key category/service pages (not just the main one).
4. Increase visibility/positions and organic traffic (tracking in reports).
Quality of donors – indexing by Google, absence of toxicity/spam, relevance.
Natural anchor list (brand/URL/no anchor).
3) Initial strategy (first 2–3 months) — “smooth acceleration”
Since the profile is “0”, a slow start is needed.
Tempo plan:
• Month 1: 15–20 domains
• Month 2: 20–30 domains
• Month 3: 30–50 domains
Or suggest your own tempo option
4) Types of links/platforms to start with (priorities)
A) Local and business directories (basis for “citations”)
• Ukrainian company directories + local catalogs of Ivano-Frankivsk/region.
• Company profiles/cards with NAP (name/address/phone) — consistent data everywhere.
• Maps/geoservices/local portals (where appropriate).
B) Brand profiles and social platforms (natural mentions)
• Public profiles/pages of the brand (description + link).
• Platforms with portfolio/work photos (if available).
C) Crowd marketing (forums/Q&A/comments) — only “humanly”
• Mentions on live forums/Q&A.
• Format: useful answer + unobtrusive link (or even without a link if the platform rules are strict).
D) Thematic articles/guest publications (from the 2nd–3rd month)
• Blogs/media about renovation, interior, construction, design.
• Format: “turnkey” article (content + placement) with 1 link.
E) Partnerships
• Interior designers, renovation masters, window companies, developers, decor salons: “partners/recommended” pages, cases, joint materials.
5) Requirements for donors (mandatory)
The performer agrees on donors for placement (in a list).
Minimum requirements:
• Pages indexed by Google (donor and page with the link).
• Donor without obvious signs of a “link farm” (mass outgoing links, casinos/credits/18+ etc.).
• Relevance: renovation/interior/construction/city/business directories (not “everything about everything”).
• Geo-relevance is welcome (IF/Western Ukraine/Ukraine).
• 1 domain = 1 link for the entire duration of work (as agreed).
About link attributes:
• A mix of dofollow/nofollow/sponsored is allowed — the main thing is naturalness.
• For paid placements, correct labeling (sponsored) is preferable, or we emphasize PR/content value.
6) Anchor strategy (to avoid “over-spamming”)
At the start — maximum naturalness.
Anchor distribution (guideline):
• 60–70% — brand / URL / name
• 20–30% — no anchor/general (“on the site”, “more details”, “view”, “here”)
• up to 10% — commercial keys (carefully, diluted)
Examples of commercial (very limited):
• “day-night roller blinds”, “fabric roller blinds”, “shades Ivano-Frankivsk”, “measurements and installation of roller blinds” etc.
7) Pages for links (landings)
Links should be distributed not only to the main page but also to:
• Product categories (day-night roller blinds, fabric roller blinds, pleated, etc.)
• Services (measurements/installation/repair)
• Contacts (for directories)
8) Process of working with the performer
1. Mini-audit before starting: basic competitors in the niche + what types of donors work for them.
2. Monthly plan: list of platforms → approval → placement.
3. Content (if necessary): texts for directories/profiles.
4. Control: checking indexing, page status, link attribute.
9) Reporting (mandatory, monthly)
The performer maintains a Google spreadsheet/report where for each link there is:
• Date of placement
• Donor (domain), URL of the page with the link
• Type (directory/profile/crowd/article/partnership)
• Anchor, target page
• Dofollow/Nofollow/Sponsored
• Indexing status (at the time of the report)
• Cost (if paid placement) + confirmation (screenshot/invoice/listing)
10) Restrictions (what is prohibited)
• PBN/networks, redirects, “runs”, mass submissions, automatic profiles/comments.
• Sitewide links (in the footer/sidebar on all pages) without agreement.
• Donors with toxic themes or obvious bulk link selling.
• Sharp jumps in the number of domains in the first month.
11) What I want to receive from the candidate before starting
• 2–3 cases (similar niches: renovation/interior/local services).
• Proposal for 1 month: how many domains, what types, estimated budget.
• Example of a report (template).
• Transparent payment model: per fact of placement / package / hourly (with volume fixation).
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Additional ideas (besides directories/forums) that really work
• Partner mentions from designers/masters/developers (the most natural “strong” links).
• Publications of “before/after” cases on local media/city portals.
• Catalogs/platforms with interior portfolios (where you can showcase work and provide links).
• Reviews as content: negotiate with platforms where real clients leave reviews + company profile (this often provides both brand traffic and trust).
