The project was consultative, with a clearly defined technical task: to check the transmission of eCommerce events in GA4/GTM and explain what is needed to launch dynamic remarketing in Google Ads.
During the check, it was found that critical eCommerce events (with item_id, value, currency, items[]) were missing in the DataLayer, therefore dynamic remarketing could not technically start forming audiences. This was confirmed by logs, tests, and the structure of events.
I provided a complete technical explanation, described all necessary conditions and steps for launching remarketing, and documented the missing signals that need to be added to the website.
Unfortunately, the client refused to accept the technical facts and insisted on their own interpretation of the work of GA4/Ads, which does not align with Google’s documentation.
The arbitration thoroughly examined the situation and confirmed that the consultation was performed qualitatively and within the set technical task.
Open to constructive dialogue and working with clients who are willing to adhere to the technical requirements of the Google platform.