1131 Leads for Consultations and Procedures for a Private Clinic
Social Media Advertising
Industry: Healthcare — Private Multispecialty Clinic
Goal: Increase the number of appointments for consultations and procedures across all medical specialties and build a stable patient acquisition system through Meta Ads.
Dermarevolta is a private clinic in Bratislava. The project's main challenge was promoting a wide range of medical specialties, each requiring its own advertising strategy, unique offers, and an individual communication approach for patients.
TASK
— identify the most effective advertising offers, audiences, and creatives for each medical specialty
— develop separate advertising strategies and funnels for each clinic department
— test different creative formats, offers, and lead generation methods
— build a consistent flow of leads across all medical specialties
— provide communication in three languages for different audience segments
— expand advertising campaigns beyond Bratislava
— ensure high-quality lead qualification
— increase patient trust in a private clinic without insurance coverage
PROBLEMS
— the large number of medical specialties required separate advertising strategies and communication for each target audience
— high competition among private clinics required continuous testing of new advertising approaches
— some medical specialties required especially sensitive and appropriate advertising communication
— the clinic served multiple language audiences, making localization of all advertising materials essential
— it was necessary to build trust in the doctors already at the advertising stage
SOLUTION
Analytics and Testing
— conducted competitor and private healthcare market research
— segmented advertising campaigns by individual medical specialty
— analyzed the target audience for each service
— prioritized medical specialties for promotion
— developed separate advertising strategies for different medical fields
— segmented audiences by interests, language, and location
Technical Implementation
— launched separate Meta Ads campaigns for each medical specialty
— regularly analyzed results and reallocated budgets between specialties
— localized advertising materials into three languages
— developed quizzes for preliminary patient qualification
— launched campaigns using quizzes, Direct messages, and Meta lead forms
Creative Strategy
— created dedicated advertising concepts for each service
— showcased treatment results using before-and-after visuals
— emphasized doctors' expertise, modern equipment, fast appointment scheduling, and personalized care
— developed quiz funnels for preliminary patient qualification for each medical specialty
Creative Formats
— static banners
— video creatives
— carousel ads featuring clinic services
— photos and videos of medical procedures
— before-and-after case studies
— UGC content
— expert videos featuring doctors
Scaling and Channels
— continuously tested new offers, audiences, and advertising combinations for each specialty
— identified priority specialties for scaling
— regularly optimized campaigns based on performance
— targeted Ukrainian- and Russian-speaking audiences living in Slovakia and Austria
— continuously analyzed lead quality and the performance of each funnel
— used multiple lead generation channels, including quizzes, Direct messages, the website, and Meta lead forms
RESULTS
Number of leads — 1131
Cost per lead — €5.30
Number of sales — 146
Cost per sale — €41.80
Budget — €6,103.65
The best-performing creatives featured doctors, helping build trust in the clinic and encouraging patients to book appointments more quickly. A key part of the project was developing separate quizzes for each medical specialty, allowing patients to be pre-qualified, collecting more information before the initial contact, and significantly increasing both the number of leads and booked appointments.
Goal: Increase the number of appointments for consultations and procedures across all medical specialties and build a stable patient acquisition system through Meta Ads.
Dermarevolta is a private clinic in Bratislava. The project's main challenge was promoting a wide range of medical specialties, each requiring its own advertising strategy, unique offers, and an individual communication approach for patients.
TASK
— identify the most effective advertising offers, audiences, and creatives for each medical specialty
— develop separate advertising strategies and funnels for each clinic department
— test different creative formats, offers, and lead generation methods
— build a consistent flow of leads across all medical specialties
— provide communication in three languages for different audience segments
— expand advertising campaigns beyond Bratislava
— ensure high-quality lead qualification
— increase patient trust in a private clinic without insurance coverage
PROBLEMS
— the large number of medical specialties required separate advertising strategies and communication for each target audience
— high competition among private clinics required continuous testing of new advertising approaches
— some medical specialties required especially sensitive and appropriate advertising communication
— the clinic served multiple language audiences, making localization of all advertising materials essential
— it was necessary to build trust in the doctors already at the advertising stage
SOLUTION
Analytics and Testing
— conducted competitor and private healthcare market research
— segmented advertising campaigns by individual medical specialty
— analyzed the target audience for each service
— prioritized medical specialties for promotion
— developed separate advertising strategies for different medical fields
— segmented audiences by interests, language, and location
Technical Implementation
— launched separate Meta Ads campaigns for each medical specialty
— regularly analyzed results and reallocated budgets between specialties
— localized advertising materials into three languages
— developed quizzes for preliminary patient qualification
— launched campaigns using quizzes, Direct messages, and Meta lead forms
Creative Strategy
— created dedicated advertising concepts for each service
— showcased treatment results using before-and-after visuals
— emphasized doctors' expertise, modern equipment, fast appointment scheduling, and personalized care
— developed quiz funnels for preliminary patient qualification for each medical specialty
Creative Formats
— static banners
— video creatives
— carousel ads featuring clinic services
— photos and videos of medical procedures
— before-and-after case studies
— UGC content
— expert videos featuring doctors
Scaling and Channels
— continuously tested new offers, audiences, and advertising combinations for each specialty
— identified priority specialties for scaling
— regularly optimized campaigns based on performance
— targeted Ukrainian- and Russian-speaking audiences living in Slovakia and Austria
— continuously analyzed lead quality and the performance of each funnel
— used multiple lead generation channels, including quizzes, Direct messages, the website, and Meta lead forms
RESULTS
Number of leads — 1131
Cost per lead — €5.30
Number of sales — 146
Cost per sale — €41.80
Budget — €6,103.65
The best-performing creatives featured doctors, helping build trust in the clinic and encouraging patients to book appointments more quickly. A key part of the project was developing separate quizzes for each medical specialty, allowing patients to be pre-qualified, collecting more information before the initial contact, and significantly increasing both the number of leads and booked appointments.