Analysis of the Healthy Food Market and BAD
Marketing Research
Analysis of the Healthy Food Market and BAD
The client:
Startup - innovative supplements in the form of a drink, own production
How to bring a new product to an unexisting market?How to position it?Which channels can you go to the market and sell?At what price?There are several similar products in the world, the prototype packaging is amateur.The Decision:
1 .On the basis of the analysis of the consumer properties of the product, markets and products, in which consumers now buy individual qualities/properties of the product, the hypothesis is built that on the collision of these markets a new market is formed.
2ndA deep analysis of the related markets of Ukraine, CIS, the world has been carried out:
Segmentation
The pricing
Market and segments
The pace of growth
The competition
- Consumers
Reasons for buying, triggers
Characteristics of labelling, packaging
Places of Purchase
Trends of the market
ThreePoint of entrance to the market
4 .Based on the analysis of existing markets, key differentiation points are identified by the audience of the new product, brand and market.
and 5.Map of Consumer Product Perception
6 .Positioning Strategy
7 .Avatars of Target Customers
8 .A pricing strategy developed
The 9.Framework for Sales and Promotion Strategy
The result: the customer got a reasoned understanding with what product, to what market and for what consumers it is going, at what price to sell, hypotheses for building and testing sales wheels, introduced for collecting symmetics, selection of distribution channels, building promotion.
The client:
Startup - innovative supplements in the form of a drink, own production
How to bring a new product to an unexisting market?How to position it?Which channels can you go to the market and sell?At what price?There are several similar products in the world, the prototype packaging is amateur.The Decision:
1 .On the basis of the analysis of the consumer properties of the product, markets and products, in which consumers now buy individual qualities/properties of the product, the hypothesis is built that on the collision of these markets a new market is formed.
2ndA deep analysis of the related markets of Ukraine, CIS, the world has been carried out:
Segmentation
The pricing
Market and segments
The pace of growth
The competition
- Consumers
Reasons for buying, triggers
Characteristics of labelling, packaging
Places of Purchase
Trends of the market
ThreePoint of entrance to the market
4 .Based on the analysis of existing markets, key differentiation points are identified by the audience of the new product, brand and market.
and 5.Map of Consumer Product Perception
6 .Positioning Strategy
7 .Avatars of Target Customers
8 .A pricing strategy developed
The 9.Framework for Sales and Promotion Strategy
The result: the customer got a reasoned understanding with what product, to what market and for what consumers it is going, at what price to sell, hypotheses for building and testing sales wheels, introduced for collecting symmetics, selection of distribution channels, building promotion.