Audit of Marketing

Client: owner of the construction and repair group of companies

The problem: sales occur only when the price is down, the company is faced with the goal of going to the segment above and the growth in the x2 turnover.

The Decision:
1 .Analysis of the efficiency of communication tools (the cost of a new customer, the cost of re-reference, the share of the source in the total customer volume, the customer's capacity in money and square meters.of meters)
2ndAnalysis of the quality of the implementation of communication and lead generation tools:
-Site (the presence of errors, including affecting search engine rankings, usability, product packaging)
SEO (an analysis of the efficiency of the link mass, the ratio of organic transitions and paid, the analysis of keywords, etc.)
Analysis of advertising campaigns (context, media, targeting)
Analysis of social networks (audience analysis, audience response, content, activity, etc.)
Analysis of works with forums and sites with feedback
Analysis of off-line tools (boards, radio, etc.)
ThreeAudit of the structure of the marketing department, functions and motivation systems and KPI
4 .Audit of the analytical system
and 5.Appreciated staff

The result:
1 .The owner really saw.
Where the money is fused in the hydrogenation
How much do real customers cost?
List of reasons for sale only with discount
Quality of employees and contractors
2ndThe owner received
Plan of specific marketing steps for achieving business targets (strategic, tactical)
Correction in KPI and motivation
Correction of the marketing structure, positions and functions, positions profiles
Recommendations for the rotation of staff
Correction of business processes
Correction of the analytical system
System of Marketing Indicator Planning
Assessment parameters of contractors and staff for marketing