Design of the clothing store matrix

Develop a range matrix and a stylistic task to purchase a new collection of the women’s clothing store.Accommodation of the purchase of new collection.The client:
Wholesale company of women's clothing

The problem:
It is necessary to give the purchase of a new collection, previously the purchase was intuitively carried out by the owner, the range was not categorized, the analysis was not carried out, the statistics are minimal, the brand has a reposition.The Decision:
1 .Analysis of the store sales
2ndBased on the analysis of sales and the target customer's avatar, the top level of the range matrix is compiled.
ThreeAnalysis of fashion trends in the purchase season, analysis of fashion shows in New York and Paris fashion weeks, analysis of Panton color recommendations
4 .Designed color and stylistic scheme of the collection
and 5.Created the structure of the collection in the cut of capsules, names of the range, color range
6 .Created a range matrix for purchases in a set of range units, size grid, quantity
7 .The new collection was purchased together with the owner of the business and the bayer

The result:
1 .Growth of sales from the first days of delivery of the new collection (offline 215%, online 365)
2ndIncrease of average cheque from 1.2 to 1.9 units