Automation of application processing for service business

An automated application processing system has been developed for a service business (cleaning).

After a client submits an application, the system automatically:

- saves the application data in Google Sheets;
- sends a confirmation to the client via email;
- notifies the manager about the new application;
- automatically changes the application statuses;
- sends messages to the client depending on the processing stage.

The solution is built without using complex CRM systems, is easily scalable, and does not require manual processing of applications.

Tools used:
- Make.com
- Google Sheets
- Email (Gmail / SMTP)
- Web forms of the website

Business value:

- 0 manual work when receiving applications
- saves 30–60 minutes of manager's time on each application
- faster response to client inquiries
- fewer lost or forgotten leads
- transparent and understandable application processing process