Brandberry — online store of niche perfumes in the Baltics

E-commerce in the Baltics: 264 perfume purchases with ROAS up to 6.47

Client:
Brandberry — an online store of niche, luxury, and Arabic perfumes operating in the markets of Latvia and Lithuania.

Task:
Increase online sales through Facebook Ads and improve the ROAS in the highly competitive Beauty segment of the Baltics. A key priority was the implementation of Catalog Sales and dynamic remarketing to automate sales.

Challenge:
The beauty market in the Baltic countries is saturated with offers. Buyers are accustomed to price comparisons, and standard creatives quickly lose effectiveness. It was necessary not just to attract traffic but to build a system that shows each user exactly the fragrance they expressed interest in.

Solution:
1. Implementation of Advantage+ Shopping: Used Meta's intelligent algorithms for automatic product selection. The system independently found users with high conversion behavior, allowing for scaling without a sharp increase in budget.
2. Deep optimization of the product feed: Improved the catalog structure, product attributes, and image quality. This enabled Facebook to more clearly identify "strong" products and prioritize them in the output.
3. Dynamic remarketing: Set up return scenarios for those who viewed products or left items in their cart. This converted "warm" visitors into actual buyers, significantly increasing the share of completed transactions.
4. Intent-based segmentation: Focused the budget on groups with the highest commercial potential (High Intent), cutting off non-targeted impressions and random clicks.
5. Data-driven optimization: Every decision regarding budget redistribution was made based on daily analysis of cost per purchase and ROAS, which allowed for a steady reduction in CPL.

Results:
- 264 successful purchases recorded during the campaign optimization period.
- ROAS up to 6.47: The best return on investment was achieved in remarketing campaigns (Reshop) in the Latvian market.
- Revenue of €10,441: The total value of conversions confirmed the profitability of the chosen strategy in both countries simultaneously.
- Stable cost per conversion: Thanks to the algorithmic approach, it was possible to maintain the cost per purchase within target indicators, ensuring business scalability.