Brought dentistry out of stagnation thanks to proper marketing
About the company:
A full-cycle dentistry in Lviv that approaches dental treatment through holistic medicine, gnathology, and comprehensive joint work.
Collaboration period: 10.11.24 - 10.03.25
Tasks:
Establish a stable flow of primary patients from Instagram and Google.
Input data:
Previously, contractors worked on SMM, targeting, and Google Ads, but the campaigns were incorrectly set up, budgets were too small, the website was poorly packaged, and analytics were absent. This undermined the owner's trust in marketing agencies.
Main problems:
• Lack of brand component and systematic content
• Poorly set up advertising campaigns, chaos in actions
• Lack of analytics system and strategic vision
⸻
Start of work:
Conducted an audit:
• Facebook Ads: chaotic launches without results
• Google Ads: incorrect keywords, low budget (6000 UAH), which did not allow for competition
What was done:
• Refined the website, as Google Ads is a key platform for medicine
• Set up analytics (Meta Pixel, Google Analytics), created a retargeting funnel
• Planned content for Instagram, filmed reels for trust
• In-depth analysis of the audience and market, development of advertising strategy
• Table for tracking results: conversion, cost per lead, subscriber analytics
⸻
Campaign launches:
1. Therapy + general dentistry
• The application price matched the market
• +20 primary patients/month
Communication analysis (call tracking, direct) showed low conversion. Created a detailed guide for administrators with correct scripts.
2. Children's dentistry + gnathology
• Application price is 1.5 times lower than the market
• Patient flow increased 2.5 times to 35 primary patients
What was improved?
• Worked on the children's direction in content
• Optimized the website and administrators
• Rebuilt advertising campaigns
⸻
Problems encountered:
• Underdeveloped communication
• Lack of analytics
• Chaos in advertising tools
• Underutilization of chairs
• Expensive subscriber ($3-4)
Results:
• Number of primary patients: 35 → 78/month
• Cost per subscriber: $4.18 → $0.53
• Website conversion: +23%
• Stable and scalable lead generation
• Improved work of administrators
Why was such a result achieved?
• In-depth analytics and digitization
• Extensive experience in the niche
• Maximal involvement in the project
• Systematic approach and strategy
A full-cycle dentistry in Lviv that approaches dental treatment through holistic medicine, gnathology, and comprehensive joint work.
Collaboration period: 10.11.24 - 10.03.25
Tasks:
Establish a stable flow of primary patients from Instagram and Google.
Input data:
Previously, contractors worked on SMM, targeting, and Google Ads, but the campaigns were incorrectly set up, budgets were too small, the website was poorly packaged, and analytics were absent. This undermined the owner's trust in marketing agencies.
Main problems:
• Lack of brand component and systematic content
• Poorly set up advertising campaigns, chaos in actions
• Lack of analytics system and strategic vision
⸻
Start of work:
Conducted an audit:
• Facebook Ads: chaotic launches without results
• Google Ads: incorrect keywords, low budget (6000 UAH), which did not allow for competition
What was done:
• Refined the website, as Google Ads is a key platform for medicine
• Set up analytics (Meta Pixel, Google Analytics), created a retargeting funnel
• Planned content for Instagram, filmed reels for trust
• In-depth analysis of the audience and market, development of advertising strategy
• Table for tracking results: conversion, cost per lead, subscriber analytics
⸻
Campaign launches:
1. Therapy + general dentistry
• The application price matched the market
• +20 primary patients/month
Communication analysis (call tracking, direct) showed low conversion. Created a detailed guide for administrators with correct scripts.
2. Children's dentistry + gnathology
• Application price is 1.5 times lower than the market
• Patient flow increased 2.5 times to 35 primary patients
What was improved?
• Worked on the children's direction in content
• Optimized the website and administrators
• Rebuilt advertising campaigns
⸻
Problems encountered:
• Underdeveloped communication
• Lack of analytics
• Chaos in advertising tools
• Underutilization of chairs
• Expensive subscriber ($3-4)
Results:
• Number of primary patients: 35 → 78/month
• Cost per subscriber: $4.18 → $0.53
• Website conversion: +23%
• Stable and scalable lead generation
• Improved work of administrators
Why was such a result achieved?
• In-depth analytics and digitization
• Extensive experience in the niche
• Maximal involvement in the project
• Systematic approach and strategy
Kyiv 
Available for hire