Eased the life of a dental clinic owner in Kyiv through advertising
About the company:
A full-cycle dentistry on the left bank of Kyiv, specializing in comprehensive dental treatment.
Collaboration period: 01.02.24 - to present
Task:
Establish a stable flow of primary patients from Instagram and Google.
Input data:
Previously, contractors worked on SMM, targeting, and Google Ads, but the campaigns were incorrectly set up, the content was chaotic, and the pains, fears, desires, and beliefs were not addressed. There were inquiries, but no patients.
Main problems:
• Lack of brand component and systematic content
• Poor technical setup of campaigns, lack of analytics
• Problems with lead communication and service component
⸻
Start of work:
Conducted an audit of advertising campaigns:
• Facebook Ads: only traffic posts were launched, which resulted in expensive and ineffective inquiries
• Google Ads: incorrect keywords, unnecessary inquiries drained the budget
What was done:
• Set up analytics (Meta Pixel, Google Analytics), created a retargeting funnel
• Prepared a content plan, scheduled filming of reels to increase trust
• Optimized advertising accounts, conducted a deep analysis of the audience and competitive market
• Developed an advertising strategy and agreed on it with the client
• Created a table to track conversions and advertising effectiveness
⸻
First launch:
1. Tooth extraction and pediatric dentistry
• Tooth extraction showed excellent results – inquiry $5-6
• Pediatric dentistry initially did not yield results, a quick relaunch was conducted through the internal Instagram account
2. Communication analysis
• Call tracking and direct analysis showed low conversion
• Created a guide for administrators to improve communication
3. Working with the website
• Although not involved in development, contributed to the process, provided edits to improve conversion
⸻
Problems encountered:
• Communication issues with leads
• Lack of analytics
• Chaos in advertising campaigns
• Insufficient trust-building content
⸻
Results:
1st month
• 60 primary patients
• Cost per patient – $20
• Conversion from lead to patient – 46.5%
2nd month
• 106 primary patients (49 adults, 57 children)
• Cost per patient – $16
• Conversion – 63%
3rd month (mass drops in advertising)
• 81 primary patients (40 children)
• Cost per patient – $24.78
• Conversion – 70%
⸻
Why were such results achieved?
• Deep analytics and systematic approach
• Maximal involvement in the project
• Extensive experience in the niche
• Digitization of processes and correction of advertising
A full-cycle dentistry on the left bank of Kyiv, specializing in comprehensive dental treatment.
Collaboration period: 01.02.24 - to present
Task:
Establish a stable flow of primary patients from Instagram and Google.
Input data:
Previously, contractors worked on SMM, targeting, and Google Ads, but the campaigns were incorrectly set up, the content was chaotic, and the pains, fears, desires, and beliefs were not addressed. There were inquiries, but no patients.
Main problems:
• Lack of brand component and systematic content
• Poor technical setup of campaigns, lack of analytics
• Problems with lead communication and service component
⸻
Start of work:
Conducted an audit of advertising campaigns:
• Facebook Ads: only traffic posts were launched, which resulted in expensive and ineffective inquiries
• Google Ads: incorrect keywords, unnecessary inquiries drained the budget
What was done:
• Set up analytics (Meta Pixel, Google Analytics), created a retargeting funnel
• Prepared a content plan, scheduled filming of reels to increase trust
• Optimized advertising accounts, conducted a deep analysis of the audience and competitive market
• Developed an advertising strategy and agreed on it with the client
• Created a table to track conversions and advertising effectiveness
⸻
First launch:
1. Tooth extraction and pediatric dentistry
• Tooth extraction showed excellent results – inquiry $5-6
• Pediatric dentistry initially did not yield results, a quick relaunch was conducted through the internal Instagram account
2. Communication analysis
• Call tracking and direct analysis showed low conversion
• Created a guide for administrators to improve communication
3. Working with the website
• Although not involved in development, contributed to the process, provided edits to improve conversion
⸻
Problems encountered:
• Communication issues with leads
• Lack of analytics
• Chaos in advertising campaigns
• Insufficient trust-building content
⸻
Results:
1st month
• 60 primary patients
• Cost per patient – $20
• Conversion from lead to patient – 46.5%
2nd month
• 106 primary patients (49 adults, 57 children)
• Cost per patient – $16
• Conversion – 63%
3rd month (mass drops in advertising)
• 81 primary patients (40 children)
• Cost per patient – $24.78
• Conversion – 70%
⸻
Why were such results achieved?
• Deep analytics and systematic approach
• Maximal involvement in the project
• Extensive experience in the niche
• Digitization of processes and correction of advertising
Kyiv 
Available for hire