Case: launching Meta Ads for a tattoo salon
Task: to bring target inquiries in Direct / Messenger and transform advertising not just into a source of messages, but into a stable channel for booking appointments with the master.
At the start, the main flow of clients for the tattoo studio came through Instagram, recommendations, and organic reach. The problem is typical for this niche: people actively respond to the works, but far from all are ready to actually book an appointment. Therefore, the focus was not on "more messages at any cost," but on the quality of inquiries.
In the work, I built a campaign structure for several segments: local cold audience, interest-based audience, warm base from Instagram / Facebook, and retargeting those who had already interacted with the profile or advertisement. This allowed for a quicker understanding of which connections yielded better results and which merely wasted the budget.
Creatives were tested separately: photos of works, short videos, stories, and carousels with examples of tattoos. In communication, I emphasized what truly influences decisions in this niche: the style of work, the atmosphere of the studio, sterility, safety, individual approach, and the ability to book specific dates.
During the optimization process, audiences and ads that generated cheap but weak conversations were turned off, and those where people were ready to engage in substantive dialogue regarding sketches, costs, and bookings were retained.
Results over 30 days:
advertising budget — 18,500 UAH
received 121 inquiries in Direct / Messenger
average cost per inquiry — 153 UAH
received 38 targeted dialogues
recorded 17 bookings for a session / consultation
average cost per booking — 1,088 UAH
CTR of the best creatives — 2.7%
Conclusion
As a result, the advertising provided the tattoo studio not just with activity on the profile, but a clear system for attracting new clients through Meta Ads. The main result is not the number of random messages, but higher quality inquiries from people who were genuinely considering booking with the master.
At the start, the main flow of clients for the tattoo studio came through Instagram, recommendations, and organic reach. The problem is typical for this niche: people actively respond to the works, but far from all are ready to actually book an appointment. Therefore, the focus was not on "more messages at any cost," but on the quality of inquiries.
In the work, I built a campaign structure for several segments: local cold audience, interest-based audience, warm base from Instagram / Facebook, and retargeting those who had already interacted with the profile or advertisement. This allowed for a quicker understanding of which connections yielded better results and which merely wasted the budget.
Creatives were tested separately: photos of works, short videos, stories, and carousels with examples of tattoos. In communication, I emphasized what truly influences decisions in this niche: the style of work, the atmosphere of the studio, sterility, safety, individual approach, and the ability to book specific dates.
During the optimization process, audiences and ads that generated cheap but weak conversations were turned off, and those where people were ready to engage in substantive dialogue regarding sketches, costs, and bookings were retained.
Results over 30 days:
advertising budget — 18,500 UAH
received 121 inquiries in Direct / Messenger
average cost per inquiry — 153 UAH
received 38 targeted dialogues
recorded 17 bookings for a session / consultation
average cost per booking — 1,088 UAH
CTR of the best creatives — 2.7%
Conclusion
As a result, the advertising provided the tattoo studio not just with activity on the profile, but a clear system for attracting new clients through Meta Ads. The main result is not the number of random messages, but higher quality inquiries from people who were genuinely considering booking with the master.
 |
Danylo Holovatyi
 Lvov 37 0
|
Available for hire
37 Safes completed
1 arbitration
On the service 2 years
Offer work