Case: Promotion of cosmetologist services

Goal

The client is a cosmetologist with over 5 years of experience who aimed to expand the client base and increase the recognition of their personal brand on social media. Main tasks:

increasing the number of appointments for procedures,

forming the image of an expert in the field of cosmetology,

increasing audience engagement and trust.
Our actions

Market and competitor analysis
Conducted research on the local market for cosmetic services, identified the target audience and the most effective promotion methods.

SMM strategy

Optimized profiles on Facebook and Instagram.

Developed a visual style and content plan for publications.

Focused on the audience of women aged 25–45.

Content marketing

Created educational posts (skin care, popular procedures).

Used the "before/after" format, which increased client trust.

Added live broadcasts and interactive stories to attract new followers.

Targeted advertising

Launched campaigns on Facebook Ads focusing on specific services.

Utilized look-alike audiences and interests ("beauty," "skin care").

Tested several creatives and ads.

Loyalty system
Introduced bonuses for regular clients, which helped maintain their activity and stimulate word-of-mouth referrals.
Results

Reach: 39,800+ unique users.

Clicks: 2,458 visits.

Applications: 284 new clients.

Average cost per application: $2.17.

Increase in the number of appointments for procedures: +35% in 3 months.

Growth of followers on social media: +50%.

ROI: over 400% (return on advertising investment).