Facebook & Instagram ADS | targeting | E-COMM Textile Czech Republic
Region: Czech Republic (Geo: CZ)
Total Revenue: 773,548.94 CZK (Czech crowns)
Number of Purchases: 500 confirmed orders
Average ROAS (Return on Advertising Spend): 6.13 (613%)
Average Cost per Acquisition (CPA): 252.41 CZK
1. What work was done and what problem was solved?
Client's problem before starting:
The project operates in a competitive e-commerce niche in the Czech market. The main challenges were: high customer acquisition cost (CPA) on "cold" traffic, instability of conversions day by day, and a significant percentage of users who stopped at the checkout stage but did not complete the purchase (abandoned carts). The task was to build a predictable sales funnel and scale the project while maintaining high return on investment (ROAS).
What was specifically done (Detailed description of processes):
Analytics and Setup:
Data collection through Meta Pixel and Conversions API was fully optimized. This allowed for clear tracking of micro-conversions at each stage of the customer journey: Add to Cart → Initiate Checkout → Purchase. As a result, we could see exactly where the audience was "dropping off".
Audience Testing and Optimization:
Various targeting strategies were launched and tested: working with a broad audience, detailed interests, and Advantage+ Shopping Campaigns.
Creative Development and Localization:
Over 5 ad formats were created and tested. All creatives were fully adapted and localized for the Czech audience (clear focus on product benefits, social proof, and reviews).
Retargeting and Abandoned Cart Management:
The analytics dashboard clearly shows: we had 1,072 initiations of checkout and 500 final purchases. To bring back the remaining 572 users who did not complete payment, custom retargeting with calls to action and special offers was implemented, significantly reducing the overall cost per purchase.
Budget Management and Scaling:
Weekly performance analysis (CPA and ROAS) was conducted. Budgets were dynamically redistributed in favor of leading campaigns. As seen in the screenshot, the top campaign generated 237 purchases with the highest ROAS of 6.72 — this was the main focus during scaling. Less effective connections (e.g., with ROAS of 2.40) were timely optimized or turned off to avoid wasting the budget.
2. Analytics of Key Metrics from the Advertising Dashboard:
Control of Initial Step Costs: The average cost for adding a product to the cart was only 27.10 CZK, indicating high relevance of creatives and audience interest.
Checkout Stage: 1,072 events of checkout initiation were received at an average cost of 117.73 CZK.
Final Conversion: 500 net sales were obtained with an average receipt that allowed for a ROAS of 6.13. This means that for every 1 crown invested in advertising, the client received over 6 crowns in net revenue.
Total Revenue: 773,548.94 CZK (Czech crowns)
Number of Purchases: 500 confirmed orders
Average ROAS (Return on Advertising Spend): 6.13 (613%)
Average Cost per Acquisition (CPA): 252.41 CZK
1. What work was done and what problem was solved?
Client's problem before starting:
The project operates in a competitive e-commerce niche in the Czech market. The main challenges were: high customer acquisition cost (CPA) on "cold" traffic, instability of conversions day by day, and a significant percentage of users who stopped at the checkout stage but did not complete the purchase (abandoned carts). The task was to build a predictable sales funnel and scale the project while maintaining high return on investment (ROAS).
What was specifically done (Detailed description of processes):
Analytics and Setup:
Data collection through Meta Pixel and Conversions API was fully optimized. This allowed for clear tracking of micro-conversions at each stage of the customer journey: Add to Cart → Initiate Checkout → Purchase. As a result, we could see exactly where the audience was "dropping off".
Audience Testing and Optimization:
Various targeting strategies were launched and tested: working with a broad audience, detailed interests, and Advantage+ Shopping Campaigns.
Creative Development and Localization:
Over 5 ad formats were created and tested. All creatives were fully adapted and localized for the Czech audience (clear focus on product benefits, social proof, and reviews).
Retargeting and Abandoned Cart Management:
The analytics dashboard clearly shows: we had 1,072 initiations of checkout and 500 final purchases. To bring back the remaining 572 users who did not complete payment, custom retargeting with calls to action and special offers was implemented, significantly reducing the overall cost per purchase.
Budget Management and Scaling:
Weekly performance analysis (CPA and ROAS) was conducted. Budgets were dynamically redistributed in favor of leading campaigns. As seen in the screenshot, the top campaign generated 237 purchases with the highest ROAS of 6.72 — this was the main focus during scaling. Less effective connections (e.g., with ROAS of 2.40) were timely optimized or turned off to avoid wasting the budget.
2. Analytics of Key Metrics from the Advertising Dashboard:
Control of Initial Step Costs: The average cost for adding a product to the cart was only 27.10 CZK, indicating high relevance of creatives and audience interest.
Checkout Stage: 1,072 events of checkout initiation were received at an average cost of 117.73 CZK.
Final Conversion: 500 net sales were obtained with an average receipt that allowed for a ROAS of 6.13. This means that for every 1 crown invested in advertising, the client received over 6 crowns in net revenue.
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