Funnel for HR courses
Creation of a visual strategy for the launch of the course "HR Manager from Scratch." The target audience is people who want to change their profession (switchers) and achieve a stable income. The main design task is to overcome the fear of change and show that HR is an accessible and prestigious profession.
Solution (Design & Strategy): I used a combined approach:
Color Psychology: I chose a palette that conveys trust and energy (for example, milky + accent orange).
Structural Infographics: I transformed complex concepts (such as onboarding, recruiting, KPI) into simple and understandable diagrams in Stories.
Human-centered design: I used photos of real people in an office environment so that the client could associate themselves with the future profession.
Result: A funnel that not only informs about the course but also guides the viewer through a transformation: from the doubt of "Can I do this?" to the confident "I want to join the course."
Solution (Design & Strategy): I used a combined approach:
Color Psychology: I chose a palette that conveys trust and energy (for example, milky + accent orange).
Structural Infographics: I transformed complex concepts (such as onboarding, recruiting, KPI) into simple and understandable diagrams in Stories.
Human-centered design: I used photos of real people in an office environment so that the client could associate themselves with the future profession.
Result: A funnel that not only informs about the course but also guides the viewer through a transformation: from the doubt of "Can I do this?" to the confident "I want to join the course."
Ivano-Frankovsk 
Available for hire