Improving your webinar funnel with ActiveCampaign and Make

Initial Issue: Low conversion from registrations to views, few sales.
Goal: Boost attendance by 10%.

Actions:

Identified weak spots: Emails were just reminders.
Added emails with product info and videos via ActiveCampaign.
Added a link to the webinar recording.
Created post-webinar options: purchase or contact manager.
Set up a follow-up pipeline in the CRM.
Result: Views up by 20%, sales up by 1.5%.

Need help improving your funnel? Let’s talk!

Skills and deliverables
#Marketing Analytics
#ActiveCampaign
#Make.com
#Marketing Automation
#Webinar
#HTML #webhook #integromat #integration #remarketing #email-маркетолог #Email #стратегияemail-маркетинга