KeyCRM implementation for an international hair removal studio

Client's website - Laserestetics

In the modern business environment, effective customer relationship management is a key factor for success. Laserestetics faced the problem of being unable to control incoming traffic of inquiries and lacking up-to-date marketing analytics. Managers manually filled out reports and forgot about clients.

Challenges:

- Clients are processed chaotically without a unified algorithm.
- There is no single process for handling incoming inquiries.
- A lot of time is spent on generating reports daily and monthly by the manager.
- Communication with clients occurs in different programs without timely control.
- The workload and effectiveness of managers are unclear.

Solutions:

- Implementation of KeyCRM from scratch and connecting 19 sources into one system.
- Development of a dashboard in Google Looker Studio with conversions by studios.
- A series of training sessions and certification for studio managers.

KeyCRM is a Ukrainian CRM system designed for small, medium, and large businesses. It provides effective management of customer relationships through integration with various communication channels and automation of business processes. This system integrates with all messengers, the website, and telephony.

Implementation process:

- We conducted in-depth interviews with managers to build the sales funnel.
- Developed a project plan and a scheme of business processes.
- Set up the system "turnkey".
- Connected 19 channels for potential client inquiries:
Instagram two pages,
Facebook messages two pages,
Facebook forms,
Viber number,
Viber - bot,
Telegram number,
Telegram - bot,
company website with UTM tag fixation,
Phone calls,
Email,
Quizzes.
- Imported client database

Results:

- All 19 inquiry channels are integrated - everything in one window.
- A systematic process for handling inquiries has been established.
- Manual report generation has been reduced by 100% - reports on leads are generated automatically.
- The workload on managers and their effectiveness has become clear.
- The owner can more easily scale the studios.

We provide ongoing support and technical assistance to the client. For all questions from managers, the project manager provides answers and helps with additional settings.

#KeyCRM #CRM #analytics