In this project, I worked on promoting the services of a modern dental clinic. Main areas: veneer installation, crowns, and professional teeth cleaning. The task was clear — attract new clients through Facebook and Instagram, without complex funnels and without direct website visits.
What I did step by step:
Conducted a detailed analysis of services and target audience, developed a clear offer that immediately grabs attention.
Instead of directing traffic to the website, set up a lead form directly in Facebook — this shortened the user’s path and reduced the budget.
Launched several types of creatives: videos with the dentist, real before/after photos, and a carousel with cases.
Gathered audiences by interests (health, beauty, self-care), behavior (frequent online purchases, interaction with competitors), and geolocation — within a radius of the clinic.
Additionally tested a warm audience: people who interacted with the clinic’s Instagram profile, stories, or messaged in direct.
Results and conclusions:
Lead forms work very well for simple services like professional cleaning. Users leave an application in just two clicks.
Real photos inspire the most trust — before/after creatives gave a significantly better CTR than graphics or stocks.
By segmenting audiences and testing different creative options, it was possible to reduce the cost per lead by 28% compared to the initial attempts.
Regularly changing visuals and launching remarketing (to those who did not complete the application) allowed for stable new leads.
Recommendation:
Lead forms are a great tool for clinics offering clear, understandable services. But the result depends not just on launching ads, but on quality preparation: real visuals, a clear offer, the right audience, and continuous work on updating campaigns.
If you are interested in this strategy and want to test something similar in your niche — write to me, I’ll gladly advise or set it up.
What I did step by step:
Conducted a detailed analysis of services and target audience, developed a clear offer that immediately grabs attention.
Instead of directing traffic to the website, set up a lead form directly in Facebook — this shortened the user’s path and reduced the budget.
Launched several types of creatives: videos with the dentist, real before/after photos, and a carousel with cases.
Gathered audiences by interests (health, beauty, self-care), behavior (frequent online purchases, interaction with competitors), and geolocation — within a radius of the clinic.
Additionally tested a warm audience: people who interacted with the clinic’s Instagram profile, stories, or messaged in direct.
Results and conclusions:
Lead forms work very well for simple services like professional cleaning. Users leave an application in just two clicks.
Real photos inspire the most trust — before/after creatives gave a significantly better CTR than graphics or stocks.
By segmenting audiences and testing different creative options, it was possible to reduce the cost per lead by 28% compared to the initial attempts.
Regularly changing visuals and launching remarketing (to those who did not complete the application) allowed for stable new leads.
Recommendation:
Lead forms are a great tool for clinics offering clear, understandable services. But the result depends not just on launching ads, but on quality preparation: real visuals, a clear offer, the right audience, and continuous work on updating campaigns.
If you are interested in this strategy and want to test something similar in your niche — write to me, I’ll gladly advise or set it up.