Meta App Ads With $178.37 in ad spend 126 new users

# Real numbers in just 11 days

With $178.37 in ad spend, we achieved:

— 126 new users who installed and opened the app for the first time;
— 64 registrations;
— 62 trial starts.

# Meta App Ads for StressOFF: first advertising launch of a mobile app from scratch

StressOFF is a mobile self-help app for inner balance and short practices that help people calm down and recover faster during moments of emotional overload.

Our work included:

— preparing the Meta advertising infrastructure;
— checking access, the Facebook page, ad account, payment method, and required settings;
— connecting the Android app with Meta;
— checking Firebase / GA4 and in-app events;
— preparing the first advertising hypotheses;
— creating basic video creatives and ad copy;
— launching the first test wave;
— collecting the first data on installs, registrations, and trials;
— understanding which audience and messaging directions were worth developing further.

## Advertising infrastructure setup

Before launching the ads, we built the technical foundation:

— created and verified the StressOFF ad account;
— checked access to the Facebook page and ad account;
— verified the payment method;
— confirmed the ad account phone number;
— completed the required advertiser and payer details for EU advertising;
— checked the Privacy Policy;
— created and configured the Meta App inside the client’s business infrastructure;
— connected Android / Google Play;
— added the package name, launch activity, and key hash for the app;
— resolved a technical Meta blocker that prevented the app from being selected correctly for ad launch.

Separately, we worked with Firebase / GA4. Basic events were checked, and the developer received a list of events that would be important to track later: registration, program opening, practice start, payment screen view, subscription checkout start, trial start, and purchase.

## Audience and messaging

Before the launch, we analyzed the real pain points of the audience.

The main idea was simple: speak to people through their actual situation.

For the first test, we selected two clear scenarios.

The first scenario was a woman in emigration after a hard day. Her life often comes down to a cycle of “work — housing — sleep — work again.” She is tired, holding herself together, but inside she has almost no strength left.

The second scenario was a woman abroad with a child. She has to manage household tasks, money, documents, her child, adaptation, lack of support, and the constant feeling that everything depends on her.

## Creatives

For the first test, we prepared short videos in a mini-story format.

The logic of the videos:

— the person feels overwhelmed;
— they open StressOFF;
— they go to the “Emigrant. Return” program;
— they start a practice;
— in the final scene, it is clear that they have exhaled a little and feel calmer.

## Launch and management

The first test wave was launched for the Android app.

The ads used two main ideas:

— exhaustion after work and life in the “work-home-survive” mode;
— a woman abroad with a child who needs inner support.

During the work, we tracked more than clicks and impressions. The main focus was on real actions inside the app:

— how many people installed and opened the app for the first time;
— how many registered;
— how many reached the trial;
— which advertising idea generated the strongest response;
— where the weak points were in the user journey after installation.

## Test results

With $178.37 in ad spend, we achieved:

— 126 new users who installed and opened the app for the first time;
— 64 registrations;
— 62 trial starts.

This is an important result for a first launch because the ads brought more than views or random clicks. People reached the product, opened the app, registered, and started the trial.