NewTimeDevelopment - EdTech in construction
EdTech in Construction: How to Attract 399 Participants to a Workshop with a 212% ROI
Client:
NewTimeDevelopment — an educational project by Roman Khimichenko aimed at training future developers and investors in the construction sector.
Task:
Launch a series of master classes with minimal marketing expenses. The main goal is to ensure cost recovery and attract the target audience interested in starting their own construction business.
Challenge:
Narrow niche and limited budget. The first launch showed low attendance, requiring a complete overhaul of the warming strategy. Additionally, during the preparation for the second phase, the advertising account was blocked, putting the launch timeline at risk.
Solution:
1. Multichannel funnel (SendPulse): Set up an automated warming system through email, SMS, and Telegram. This allowed us to maintain participants' attention from the moment of registration to the actual start of the event.
2. Video marketing: Used personal video messages from the founder as the main advertising creatives. This increased trust in the expert and highlighted the offer against the backdrop of competitors' static ads.
3. Crisis management: After the account ban, we quickly prepared new resources for the launch while simultaneously achieving the unblocking of the main account through Facebook support. This allowed us to scale the reach from two accounts simultaneously.
4. Landing page optimization: Developed landing pages focusing on specific workshop results and clear calls to action (CTA), significantly reducing the registration cost.
5. Content restructuring: Changed the structure of the webinar itself, making it more dynamic and sales-oriented, which directly impacted the financial outcome.
Results:
- ROI 212%: Every dollar invested brought in over two dollars in profit, fully satisfying the client's request for cost recovery.
- 399 participants attracted: A significant base of potential clients was formed for the company's future educational products.
- Cost per application $0.70: Achieved an abnormally low lead cost for the complex niche of investment and development.
- Effective scaling: After an unsuccessful first test, the project was brought to profitability, confirming the viability of the chosen funnel.
Client:
NewTimeDevelopment — an educational project by Roman Khimichenko aimed at training future developers and investors in the construction sector.
Task:
Launch a series of master classes with minimal marketing expenses. The main goal is to ensure cost recovery and attract the target audience interested in starting their own construction business.
Challenge:
Narrow niche and limited budget. The first launch showed low attendance, requiring a complete overhaul of the warming strategy. Additionally, during the preparation for the second phase, the advertising account was blocked, putting the launch timeline at risk.
Solution:
1. Multichannel funnel (SendPulse): Set up an automated warming system through email, SMS, and Telegram. This allowed us to maintain participants' attention from the moment of registration to the actual start of the event.
2. Video marketing: Used personal video messages from the founder as the main advertising creatives. This increased trust in the expert and highlighted the offer against the backdrop of competitors' static ads.
3. Crisis management: After the account ban, we quickly prepared new resources for the launch while simultaneously achieving the unblocking of the main account through Facebook support. This allowed us to scale the reach from two accounts simultaneously.
4. Landing page optimization: Developed landing pages focusing on specific workshop results and clear calls to action (CTA), significantly reducing the registration cost.
5. Content restructuring: Changed the structure of the webinar itself, making it more dynamic and sales-oriented, which directly impacted the financial outcome.
Results:
- ROI 212%: Every dollar invested brought in over two dollars in profit, fully satisfying the client's request for cost recovery.
- 399 participants attracted: A significant base of potential clients was formed for the company's future educational products.
- Cost per application $0.70: Achieved an abnormally low lead cost for the complex niche of investment and development.
- Effective scaling: After an unsuccessful first test, the project was brought to profitability, confirming the viability of the chosen funnel.
 |
Oleksandr Hristich
 Zheltye Vody 90 0
|
A little busy
91 Safes completed
2 arbitrations
On the service 10 years
Offer work