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  • Last project: 1 year back
  • Collaboration with clients: 5
  • Last visit: 1 month 18 days ago

CV

Marketing Data & Automation Engineer | GA4 | BigQuery | CRM & Ads Integrations | GTM | Offline Conversion Tracking


Hello!

I help businesses connect advertising, CRM, website, and sales into one unified system. I set up analytics, integrations, and marketing automation so you can send confirmed sales and real revenue data to Google Ads and Meta Ads, build end-to-end analytics, and make decisions based on accurate data instead of assumptions.


I value logic and structure in everything I do. I understand e-commerce and online store advertising well.


I pay close attention to detail, work until the job is done properly, and stay in touch throughout the process.


I have more than 10 years of experience in IT.


SERVICES


ANALYTICS


  • Building analytical dashboards in Looker Studio or Google Sheets based on data from your services

  • Building marketing reports based on raw BigQuery data

  • End-to-end analytics

  • Google Analytics 4 (GA4) and Google Tag Manager (GTM) setup

  • Combining data from your website, CRM, Google Ads, Meta Ads, and other services into one reporting system

  • Analytics for making marketing decisions based on accurate data


MARKETING AUTOMATION


  • Low-code automation with Node-RED, Make, and n8n

  • API and webhook integrations

  • Email marketing and automated email flows (MailerLite, SendPulse)

  • Chatbots and messenger stores (Telegram, Viber, Messenger)

  • CRM integrations and setup (KeyCRM, Uspacy, SalesDrive)

  • UTM parameter transfer

  • Automation of marketing and business processes

  • Sending events, statuses, orders, and conversions between systems


ADVERTISING


  • Sending confirmed sales and real revenue from CRM to ad platforms for more accurate campaign optimization

  • Sending conversions to Google Ads only when real sales are confirmed, excluding cancellations and returns

  • Sending conversion values for phone call purchases from telephony systems (Binotel, Ringostat, UniTalk)

  • Conversion value adjustments

  • Sending missed or lost conversions from CRM to GA4


ADDITIONAL


  • JavaScript and PHP scripting


EXPERIENCE WITH PLATFORMS AND SERVICES


  • Smartsender

  • GTM

  • WordPress

  • OpenCart

  • Prom

  • Khoroshop

  • WayForPay

  • Fondy


Following the well-known route: GetCourse, Bitrix24.


I help businesses improve efficiency through marketing funnel automation and by building reliable data collection and processing workflows.


Registered sole proprietor. Available for official contract work.

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