Darina Krazhay

Contextual Advertising · Social Media Advertising

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189
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Certified Google Ads, Google Analytics & GTM, and GMP tools specialist. Purposeful and results-oriented PPC specialist with over 3 years of experience. I work with Google & Facebook Ads, Google Analytics, Google Tag Manager and more advanced tools like DV360, SA360 and Campaign Manager. I have experience both in performance marketing for e-commerce businesses and companies engaged in attracting potential customers and in media advertising. I launch, lead, and optimize advertising campaigns for world-famous and large Ukrainian brands with budgets up to 100K dollars/month. Managing budgets of…
Setting up an LCD for a hotel-restaurant
178
Setting up an LCD for a hotel-restaurant
Contextual Advertising
Client - hotel and restaurant complex with SPA KPI: increase in the number of bookings For this project, an advertising cabinet was created and set up, Google Analytics 4 was connected, and all tracking was configured from scratch. During the…
Running an advertising campaign for 1 month.
600 USD
180
Running an advertising campaign for 1 month.
Contextual Advertising
Client - children's goods store The client reached out for consultation and online audit, as they were not satisfied with the work of the current contractor. During the consultation, we discussed the main problem areas and I provided recommendations…
Sofiia Nadolska

Contextual Advertising · Social Media Advertising

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190
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Microdosing (dietary supplements): x15 purchases and income of 285,000 UAH
93
Microdosing (dietary supplements): x15 purchases and income of 285,000 UAH
Contextual Advertising
The client is an online store in the microdosing and dietary supplements niche. At the start of the collaboration, the advertising was formally working, but it was impossible to assess real effectiveness due to broken tracking, blocked products in…
Pizza delivery in Ivano-Frankivsk: -77% CPA and +716% conversions
97
Pizza delivery in Ivano-Frankivsk: -77% CPA and +716% conversions
Contextual Advertising
The client is a pizza and sushi delivery service in Ivano-Frankivsk. Initially, the advertising was already running but yielded limited results: low traffic, few orders, and an inflated cost per conversion. Point A: Impressions: 20,900 Clicks: 1,180…
Medical laboratory: 627 conversions at 50 UAH each
97
Medical laboratory: 627 conversions at 50 UAH each
Contextual Advertising
Point A — what the client came with - Few active campaigns that did not cover all areas - Applications came in unevenly, without a predictable flow - CPA was inflated relative to the market - Campaigns were not divided by services — everything in one…
Solar panels: 337 UAH per application due to segmentation of directions
122
Solar panels: 337 UAH per application due to segmentation of directions
Contextual Advertising
The client — a company specializing in the installation of solar power plants — came in 2023 with two active directions: green tariff and solar power systems for homes. The cost per lead at the start was 652 UAH, the campaign structure was minimal,…
Women's lingerie brand: ROAS 500% and +31% value without changing the budget
100
Women's lingerie brand: ROAS 500% and +31% value without changing the budget
Contextual Advertising
The client is a women's lingerie and swimwear brand with four product categories: pajamas, lingerie, sexy lingerie, and swimwear. Before the collaboration began, advertising was already running, but without a clear campaign structure, problematic…
Artem Kalenyk

Marketing Research · Contextual Advertising

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200
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"zif.in.ua" | Google Ads promotion of dental equipment
384 USD
63
"zif.in.ua" | Google Ads promotion of dental equipment
Contextual Advertising
Case: ZIF Niche: dental equipment and consumables Full cooperation since summer 2025 · Ongoing Total investment Sales Number of sales ₴1,050,000 ₴8,150,000 3,030 Average ROMI — 200% For every hryvnia invested, the client receives 2 hryvnias of…
"nasintrav.com" | Google Ads - promotion of Seeds and Fertilizers
384 USD
89
"nasintrav.com" | Google Ads - promotion of Seeds and Fertilizers
Contextual Advertising
Nasintraw Seeds and fertilizers | Google Ads | 2025–2026 Project The client came on board in the summer of 2025 after an unsatisfactory collaboration with a previous agency. Specialization — online sales of seeds and fertilizers across Ukraine. What…
tms-agro.com.ua Google ADS - promotion of agricultural and equipment
384 USD
82
tms-agro.com.ua Google ADS - promotion of agricultural and equipment
Contextual Advertising
July 2025 — May 2026 About the project The client is TMS "Agro", a company specializing in the sale of agricultural and warehouse equipment. At the start of the collaboration, the main focus was on agricultural products: granulators, extruders, feed…
Project "Sanlarix". Contextual advertising (PPC)
384 USD
82
Project "Sanlarix". Contextual advertising (PPC)
Contextual Advertising
Comprehensive management of Google Ads contextual advertising for the company Sanlarix in the solar energy niche. We have been working on the project for a long time, systematically scaling the flow of applications and building a stable customer…
Sanlarix. Contextual advertising (PPC)
384 USD
106
Sanlarix. Contextual advertising (PPC)
Contextual Advertising
Sanlarix Google Ads · Cross-analytics · CRM integration About the client Sanlarix is a Ukrainian online store for solar and electrical equipment. Main areas: sale and installation of solar stations, as well as the sale of inverters, batteries,…
Tetyana Petrichenko

Contextual Advertising · Lead Generation & Sales

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194
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Extended Google Ads conversion tracking on Khoroshop
21 USD
148
Extended Google Ads conversion tracking on Khoroshop
Contextual Advertising
Extended conversion tracking in Google Ads on the "Khoroshop" platform has been set up using a custom solution, as the platform does not allow doing this directly
Event tracking setup for OpenCart website
28 USD
145
Event tracking setup for OpenCart website
Contextual Advertising
Setting up enhanced e-commerce in Google Analytics using the All In One plugin without involving a developer. Exclusive favorable conditions for this plugin. Direct connection with the plugin author without intermediaries
Enhanced E-commerce Settings in Google Analytics
21 USD
177
Enhanced E-commerce Settings in Google Analytics
Contextual Advertising
Setup of enhanced e-commerce in Google Analytics for a WordPress/Woocommerce site "turnkey" without involving a developer
Event tracking setup for lead generation project
28 USD
155
Event tracking setup for lead generation project
Contextual Advertising
Issuance of technical tasks to developers, setting up call tracking, configuring event tracking uniqueness
Eduard Efa

Contextual Advertising

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192
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Flower shop
101
Flower shop
Contextual Advertising
Context and Initial Situation The client is a flower shop with a delivery service. The work began with a deep audit of the current advertising account over the past 3 months. At first glance, the account generated many conversions (774 conversions…
Travel insurance
99
Travel insurance
Contextual Advertising
The work was conducted in the insurance niche, which is traditionally characterized by high competition in the auction and consistently high cost per click. Campaigns were launched in a complex market environment where CPC directly affects the…
Furniture in Latvia - Riga | Commerce | Google Ads
102
Furniture in Latvia - Riga | Commerce | Google Ads
Contextual Advertising
Client – an online furniture store in the Latvian market. The work began with an audit of the existing but ineffective advertising account. The main problem was incorrect optimization: the system was trained on all possible micro-conversions, such as…
Perfume Store
86
Perfume Store
Contextual Advertising
The client came with a specific request to launch contextual advertising to drive traffic to the website from scratch. Previously, the client only had experience with targeted advertising on Meta and decided to expand to other traffic sources. Before…
Vladyslav Kalenyk

Contextual Advertising · AI Art

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190
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From scratch, they generated 1.3 million UAH in turnover for the decor store (ROAS 929).
358 USD
135
From scratch, they generated 1.3 million UAH in turnover for the decor store (ROAS 929).
Contextual Advertising
Client: Crocus Home Decor — a Ukrainian online store for home goods. Collaboration period: 1 year (we have been working since the business was founded). Geography: Ukraine. Task: Launch sales in a highly competitive niche (where JYSK,…