Social Media Advertising · Contextual Advertising
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Case: 1052 leads for mentoring (psychologists and coaches)
Social Media Advertising
About the project:
— Mentoring for psychologists and coaches
— Attracting clients through Instagram and lead generation
Point A:
— The funnel is not ready
— Lack of a stable flow of leads
— Undefined promotion strategy
What we did:
—…
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176
5623 leads at $3 | Conversion 31%
Social Media Advertising
Point A:
— New advertising cabinet
— Lack of stable funnel
— Low quality of leads at the start
— KPI: up to $7 per quality lead
What was done:
— Competitor analysis and strategy development
— Launch through lead forms + Telegram bot
—…
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420% ROAS for the online school of photographers Eva Medina
Social Media Advertising
Point A:
— Unstable advertising results
— No sales funnel
— Untested creatives
— Difficult to convey product value (high price)
— Working only in Ukraine
What was done:
— Built a full sales funnel (with Telegram warming)
— Tested creatives…
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151
Received 65,835 PLN by investing only 1,702 PLN promoting concerts.
Social Media Advertising
Point A:
— Non-systematic advertising campaigns
— Lack of a clear strategy
— Unstable ticket sales
What was done:
— Competitor and target audience analysis (Ukrainian and Russian speakers in Poland)
— Developed a strategy for each artist and city
—…
