At the end of 2022, the website's positions began to decline. For more than a year, efforts were made to promote the website pro-clinic.com
It was possible to recover most positions at the beginning of 2023. Then, at the beginning of 2024, the positions started to decline, and the first place began to be occupied by the competitor's website hrytsevychclinic.com
Work was carried out on internal optimization. However, this yielded relative results. Now the positions have stabilized. Our website now occupies only 30% of the top positions compared to previous stages.
I request to conduct research and identify the reasons for the decline in positions. What are our weaknesses and what are the strengths of the competitor? Is the number of anchor types sufficient, or do they need to be changed or strengthened? Is the level of selected donors sufficient, etc.? I do not notice any special efforts from the competitor in working with links. During this time, the design has only changed from a light theme to a dark one. The content remains the same.
There is a suspicion that the competitor is purchasing low-reputation links pointing to our website. I have submitted over 300 such for removal. In the .pw domain zone.
I would also appreciate advice on possible actions to regain lost positions.
An
