Google Ads account audit

1. About the Client

Field: B2B services in the agricultural sector, niche market.
Directions: agricultural equipment, repair services, technical support

2. Project Goal

Conduct a comprehensive audit of current Google Ads campaigns with the aim of:

• 📈 Increasing the number of conversions (applications/calls)

• 💰 Reducing cost per lead (CPL)

• 📊 Improving advertising ROI

• 🛠️ Identifying errors, shortcomings, and ineffective elements

3. Scope of Work

• ✅ Check current advertising campaign settings:
  • ad groups
  • keywords
  • bidding strategies
  • budgets

• 📈 Analyze statistics of past campaigns:
  • impressions, clicks, conversions
  • CTR, CPC, CPA, ROAS, and other metrics

• 📝 Evaluate and adjust ad texts

• ⚙️ Check important settings:
  • negative keywords
  • geotargeting
  • ad schedule
  • audiences

• 💡 Suggest improvements and new approaches:
  • possible campaign types
  • structure optimization
  • launch Performance Max (by agreement)

4. Expected Results

• 📄 Written audit report with detailed comments

• 🔧 Checklist of recommendations and corrections

• 📌 Optional: implementation of some changes by agreement

5. Requirements for the Freelancer

• 🔹 Experience with Google Ads from 2 years and above

• 🔹 Presence of successful cases (please attach)

• 🔹 Ability to work with GA4, Google Tag Manager, conversion tracking

• 🔹 Understanding of B2B model, the importance of qualified leads

• 🔹 Ability to communicate recommendations in simple language, without overload of terminology

6. Additional Information

• 🌿 Advantageous experience in the following niches:
  • agricultural sector
  • equipment
  • repair and service services

• 📺 If you believe it is worth testing other formats (Performance Max, YouTube Ads, remarketing, etc.) — be sure to mention this in your response.

📌 Collaboration format, deadlines, and payment are discussed individually.
Looking forward to responses with brief information about you and examples of your work.