Audit and optimization of data transmission through Google Tag Manager
Goal
Conduct a comprehensive audit of GTM and Google Analytics settings to ensure the correct transmission of order data.
## Tasks
### 1. Audit of current implementation
- Check all existing triggers and tags for order tracking
- Create a data layer map and verify the completeness of transmitted parameters
- Analyze the JavaScript code on the site responsible for pushing events to the data layer
### 2. Verification of data transmission accuracy
- Compare order data in CRM/database with data in analytics systems
- Identify discrepancies in the quantity and amounts of orders
- Check data transmission at all stages of the purchase funnel
### 3. Documentation of results
- Prepare a report on identified issues
- Provide recommendations for corrections
- Create documentation on the correct structure of the data layer
## Expected results
1. Report on the current state of GTM settings
2. List of identified issues with prioritization
3. Plan of corrective actions
4. Updated documentation on data structure
## Success criteria
- 100% of orders are correctly reflected in analytics systems
- All necessary order parameters are transmitted without errors
- Documentation is updated and corresponds to the actual implementation
- I will respond to those who solved the task one plus six
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10 days80 USD10 days80 USD
Hello! My name is Ilya. I have been a Google Ads specialist for about 7 years. I can conduct an audit of Google Tag Manager and Analytics. I will gladly handle the setup and linking of all additional services with Google Ads. Turnkey.
- Setting up Google Analytics (account setup / event setup / audience setup, etc.). Customized for your website.
- Setting up GTM (Tags, Triggers). Linking with Analytics, technical specifications for the programmer. Customized for you / for your website, not a template option.
Message me privately - we will discuss the details.
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5 days250 USD
218 1 0 5 days250 USDHello - response to task seven. I have 8 years of experience in Digital Marketing. I have experience with setting up Google E-Commerce. I will gladly help you;
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1 day9999 USD
5137 168 0 1 day9999 USDHello
I have reviewed the terms of reference
Please provide more detailed information in Direct
Thank you in advance
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30 days300 USD
1802 5 0 30 days300 USDGood day! I am ready to implement the tasks listed. I have over 8 years of experience.
To learn the details of my plan regarding your project, please send me a message.
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