General Task:
It is necessary to develop banners for targeted advertising of food delivery with the positioning: “Eat at home, like in a restaurant”
Goal — to test different advertising approaches:
1. attracting subscribers
2. first order (with a discount)
3. evening demand (orders “here and now”)
Work Format
• 3 blocks of banners
• in each block 2 different creatives
• each banner in formats: 1:1 / 4:5 / 9:16
BLOCK 1: FOR SUBSCRIBERS
Task: Grab attention, generate interest in the product and subscription (without sales)
Expectations:
• emphasis on the visual appeal of food
• emotion: “I want this” / “looks very delicious”
• without using discounts or direct calls to order
BLOCK 2: FOR DISCOUNT
Task: Stimulate the first order through an offer
Expectations: • clearly communicated offer (20% discount on the first order)
• clear and simple message
• visual should enhance the desire to try
BLOCK 3: FOR EVENING
Task: Get an order in the moment (evening demand)
Expectations:
• address the question “what to eat now”
• convey the atmosphere of the evening / relaxation
• emphasis on simplicity: ordered → received → eating
General Style Requirements
• dark / muted backgrounds
• bright accents in food (juicy, saturated colors of products)
• focus on the product (food is the main character)
• visually “more expensive” than regular delivery
IMPORTANT
Along with the cost and timeline assessment, please propose your vision:
• what specific visual scenes you would use for each block
• examples/references (links or a collection)
• a brief explanation of why such solutions