Brand book for the company eQuGPS
🔹 TECHNICAL TASK
Project: Creation of the company brand book eQuGPS
Responsible: Oleksandr Sakharov
Goal: To create a unified visual and communication standard for the eQuGPS brand that will enhance recognition, customer trust, and the effectiveness of marketing materials.
1. General Information about the Company
Name: eQuGPS
Field of Activity: solutions for monitoring transport, cargo, and special equipment (devices + software for tracking movement, speed, downtime, routes, etc.).
Brand Value: accuracy, control, efficiency, analytics, transparency.
Objective: to help businesses optimize logistics, reduce costs, and enhance safety.
2. Purpose of Creating the Brand Book
To unify the style of all marketing materials (presentations, website, advertising, communications).
To create a professional visual image of a technological, reliable company.
To provide a convenient tool for the marketing, sales, and partner departments.
3. Structure of the Brand Book
3.1. Introduction
Mission, vision, brand values
Communication tone (voice & tone): professional, technological, with a human touch
3.2. Logo
Main logo and variations (horizontal, vertical, monochrome)
Usage rules: sizes, margins, minimum sizes, prohibitions
Examples of correct/incorrect usage
3.3. Color Palette
Main corporate colors (up to 3 main)
Additional colors for accents
Technical specifications (RGB, CMYK, HEX, Pantone)
3.4. Typography
Main and secondary font (Latin, Cyrillic)
Examples of application (headings, texts, interfaces)
3.5. Icons and Graphic Elements
Icon style (thin lines, minimalist / technical look)
Graphic patterns, grids, backgrounds
3.6. Photo and Illustration Style
What images to use: transport, technology, maps, data
Photo mood: control, innovation, confidence
Prohibited styles (chaos, blurriness, emotional people without context)
3.7. Branding in Application
Business cards, t-shirts, branded documents
PowerPoint / Google Slides presentations
Social media (Facebook, LinkedIn, Instagram)
Website (UI guide: buttons, colors, icons)
Fleet / branded transport (optional)
4. Technical Requirements
Output file format: PDF + working files (AI, Figma, PSD)
Adaptive structure (suitable for digital and print)
All fonts and resources — with open licenses or purchased rights
5. Deadline and Work Stages
Briefing — gathering information about the brand, values, audience (1–2 days)
Moodboard and concept — 2–3 style options (1-2 days)
Logo and basic elements adjustment (1-3 days)
Creation of the complete brand book (1-5 days)
Presentation and revisions — up to 3 rounds
Total duration: up to 15 calendar days.
6. Expected Result
Complete brand book (PDF)
Package of logos, fonts, colors
Ready templates: presentation, email signature, banner
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Good day.
I am interested in your project. I am ready to collaborate.
I would be happy to discuss all the details with you.
More work at the linkBehance
Feel free to reach out.
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571 1 0 Thank you for such a detailed technical assignment.
I am a marketing designer with an international education in communications and experience in various niches. With a background in marketing, I understand well how visual identity works for positioning, trust, and brand communication with the audience.
I can fully take this project turnkey:
• I will create three logo concepts (one of which will be refined in variations);
• I will develop a complete brand book with application examples (business cards, social media, website, presentations, documents, layouts, etc.);
• I will add ready-made templates and a logo package in various formats;
• I will conduct a small competitor research to find unique visual solutions that will distinguish eQuGPS from others.
…
I work focused — if you choose to collaborate with me, I will fully immerse myself in your brand for these 2–3 weeks. Up to three rounds of revisions are provided at key stages (mood board, logo, visual elements, final brand book).
I would be happy to create an identity that conveys the precision, technological nature, and trust of your brand. Thank you for your attention — I would be glad to discuss the details and share my portfolio.
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11456 787 5 13 Good day! 👋
Ready to discuss your project 📝 and start working! 💻
Examples in my portfolio! 🖼️
Freelancehunt
Feel free to reach out! 😉
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3729 135 4 9 Hello!
I am ready to take on your project.
PortfolioBehance
Freelancehunt
The final cost of the work will be discussed after reviewing the materials.
Write to me! I will be happy to collaborate.
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610 2 0 Hello.
I am Andriy Panchenko, a marketing designer with experience in creating unique logos that help brands stand out. My goal is not only to create a visually appealing sign but also to convey the values of your business through design.
What I offer:
• 9 unique logo options
• Refinement of selected options
• Creative approach
• Quality result
… • Guarantee of uniqueness
Why me?
• Professional approach with a deep understanding of marketing and branding.
• Experience working with various niches — from startups to large companies.
• Transparency in communication and adherence to deadlines.
• Working since 2004
• 1097 active projects
• Won 757 open contests
• Portfolio includes 17 countries around the world
I would be happy to help create a logo that will be the face of your brand. I am ready to discuss the details and start collaborating right now!
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4461 26 0 Hello, Alexander!
I help make brands recognizable and increase sales through thoughtful design. My professional journey began before my internship at the large printing company RR Donnelley in Krakow (2009). Over 15 years in design, I have completed thousands of projects (Startfire studio), have a great understanding of typography, am familiar with modern trends, can solve tasks within tight deadlines, and create unique layouts for any printed products.
What you will specifically receive:
• A uniquely designed brand book (PDF + working source files: AI, Figma, PSD)
• A modern logo, color palettes, corporate typography, patterns, graphics, icons
• Ready-made templates for presentations, email signatures, social media banners
• Detailed explanations on style application and recommendations for marketing, sales, and company processes
• Correct formatting, licensed resources
… Why my approach is chosen:
• Strategy and design — in a unified concept that provides real growth in recognition and trust in the transport and logistics niche
• Design always considers business tasks, modern standards, and real KPIs
• Working process: from briefing, mood board to presentation and three rounds of revisions; each decision is explained and documented
• Aesthetics, efficiency, support even after implementation — my standard of work
Portfolio, case studies, and proof of competencies:
https://youtu.be/ok9oPojZ_JI - Startfire — available upon request
Brief about myself for the client:
• 15 years — systematic experience and thousands of brands operating in the market
• I understand well how to convey the values of a technology company — precision, analytics, reliability
• Strict typography, modern identity, unique solutions for complex niches
• Ready to integrate trendy elements, improve any visual, understand B2B tasks
Work stages (corresponding to the client's terms of reference):
1. Briefing and analysis — 1–2 days
2. Moodboard, concept — 1–2 days
3. Development of the logo and basic elements — 1–3 days
4. Development of the complete brand book — 1–5 days
5. Presentation, revisions — up to 3 rounds (maximum client control)
The result — branding that will elevate the image of eQuGPS, facilitate work with clients, and provide a powerful competitive advantage.
I am ready to discuss the details and start the project!
I look forward to your questions and am ready to send relevant examples of my work.
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1600 46 3 Hello, Oleksandr!
I will develop a brand book for you that will serve as the foundation of your company.
The development includes: Logo design, selection of font and color pairs, creation of graphic elements, and examples on media.
Examples of my work:Behance
Let's discuss the details and start our collaboration.
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2053 21 0 Good day.
I am ready to help with the design of the brand book according to your wishes.
I will prepare 3 unique logo options for selection, brand colors and fonts, as well as examples of logo application for visualization. Revisions are included in the cost, I will work until the project is fully approved. I will send the results in the required formats, sizes, and with the brand book.
Feel free to reach out, we will discuss the details and I will be happy to help!
My portfolio -Behance
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