Consent Mode 2 in GTM implementations

Good Morning Peter!

Which CMP has you set the consent mode?
I understand this well, and I know what settings I need to do in GTM.

What about your second question about the percentage of people who do not accept the agreement regime. You can transfer the required parameter to the dataLayer, from which your developers will be able to pull it to the CRM system. You will be able to build any reports. You can also see some report in GA4, here you need to think about.
There is still a solution through the server-side GTM, of course if you have it set up.

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We can do an audit of Google’s advertising office as it works:

On the basis of the audit, the correctness of the setting and correctness of the work of the advertising in Google is determined, the settings of the goals are checked, the keywords are checked, the presence of minus words. Recommendations are given to improve the landing page and the advertising campaign is optimized for the maximum result at the minimum price.

It will need to talk more subjectively, better by phone and there we will already be able to decide more in detail how we can be useful.

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