I am creating a brand of aromatic candles SCENT ID.
The brand concept is scent as a reflection of character.
The first collection consists of 6 candles, each embodying a specific personality type.
Brand aesthetics:
• minimalism
• monochrome (black / white)
• small color accents (each candle has its own color)
• an atmosphere of mystery and light intrigue (without esotericism)
• a sense of veil, haze, mystery
• niche aesthetics of perfumery
The brand already has:
• a logo
• packaging
• finished candles
• a general visual direction
The brand's philosophy is connected to the idea of the inner labyrinth of personality.
The user takes an online test that helps determine the scent that reflects their character, and the aroma composition is created to enhance and remind them of the strength of their identity.
The brand is aimed at the European market, so it is important that the visual concept is based on modern trends of European niche brands in the categories of fragrance, home fragrance, and lifestyle.
Right now, I need a specialist who can help develop the visual concept of the Instagram account and the basic content structure.
What is required:
Selection of reference Instagram accounts (fragrance / home fragrance / lifestyle)
Development of the account's visual concept
Moodboard and recommendations for photo and video style
Recommendations for colors, light, and composition
Example of feed structure (9–12 posts)
Ideas for visual content
The result of the work:
a presentation or document (PDF) based on which shooting can be organized and content created.
Important:
At the moment, I need specifically the concept and visual system, not Instagram management. But if you also offer management services, I would be happy to consider that possibility in the future.
It would be a plus:
• experience working with niche brands
• understanding of fragrance / beauty / fashion aesthetics
• strong sense of visual aesthetics.
When responding, please send:
• examples of Instagram accounts you have created or developed
• 3–5 brand accounts that you think are aesthetically close to the described concept.
Open to collaboration with emerging specialists with good taste and a portfolio.