Creative SMM / Instagram visual concept for a niche candle brand

Hello. I am interested in your project. I am ready to start collaborating. I have experience.
Experience of more than 5 years.
I manage social networks: Facebook, Instagram.

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Hello.

I am very interested in working on the SCENT ID project, and I can take on the development of the visual concept for Instagram. I am ready to create a moodboard, suggest ideas for the feed and content, as well as format the results in a presentation/PDF for further work.

I would be happy to discuss the details and start the project.

My works: Freelancehunt

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Good day!
👉 I have over 6 years of experience in SMM, advertising, and sales, specifically in the niches of beauty, managing online stores, companies, personal pages, and brands. I am engaged in promoting businesses. I have many successful case studies of marketing collaboration in Ukraine and the European market.
✅ I will write a comprehensive SMM strategy tailored to you
✅ I create content using AI
✅ I edit videos
✅ I launch targeted advertising for applications within 24 hours of starting
✅ I have experience attracting 7000 subscribers to an account per month through organic content
✅ I have experience attracting one lead at a cost of $2 for a product priced at $300.
👉 I have my own team - I can handle all processes from content to lead generation turnkey.
… I would be happy to receive feedback and continue communication for further collaboration.

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👋 Marina, hello!
We are AnnaKonda Digital AI, a digital agency with experience in SMM promotion and launching effective advertising.

🎯 Your project interests us — we have worked with various niches and helped clients increase reach, attract subscribers, and improve conversions. The focus of our work is on business goals, not just managing pages.

📩 We would be happy to discuss the details and share examples. Feel free to reach out in a way that is convenient for you — we are always available!

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Hello!
I am a newcomer to this platform, so feedback is more important to me than money, so I think we will come to an agreement.
I will help SCENT ID create a cohesive visual system for Instagram in the style of European niche fragrance/home fragrance brands: monochrome + one color accent (candle) + “veil/smoke/mystery” without esotericism.

To demonstrate a professional approach, I have already done part of the analysis of references and the basic logic of the style not as a “ready answer,” but as a preview of creativity and systematization. I will choose the final format of the materials (PDF/presentation/document) and the level of detail after a short brief — to accurately hit the price, target audience, geography, and narrative of 6 personality types.

As a result: a presentation with a list of reference channels, mood board, rules for photo/video (light/composition/colors), an example of a feed of 9–12 posts, and a package of content ideas — as a clear technical task for shooting.

I have prepared a few posts for you without text, as I do not have all the information; the purpose of the visual is to demonstrate possibilities, not the final execution of the task. After the brief, we will be able to agree on the exact style you will need and the text. Also, if we come to an agreement, I will gift you these photos for free in addition to the main execution of the task)
… Google Drive

2) Part of the information by request (demo analysis + your “own style”)

What we take from the references:

Aesop — editorial minimalism, “gallery air,” architecture/materials.

Diptyque — premium objects, dark backgrounds, highlights, the feeling of “object of desire.”

Jo Malone — tactile lifestyle, hands/rituals/warmth.

SCENT ID style (core of the system):

70–80% of the frame — monochrome (black/white/gray).

The only accent — the color of the candle (1 color in the frame, 5–10% of the area).

Visual techniques: veil/smoke, frosted glass, shadows from blinds, geometry of “labyrinth.”

Rhythm of the feed: architecture/labyrinth → product hero → typography/ritual (3-column pattern).

3) References of Instagram channels (mandatory for the presentation)

(this list is inserted into the presentation as “Reference library”)

Fragrance / niche

aesop

diptyque

jomalonelondon

officialbyredo

lelabofragrances

fredericmalle
sergelutens

matierepremiereparfums

atelierdesors

commedesgarconsparfums

Home fragrance / candles

trudon

Lifestyle / design (for “European niche”)

framacph

kinfolk

cerealmag

minimalissimo

normarchitects

officine_universelle_buly

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Good day! I really liked the idea and description of the brand - the concept of the fragrance as a reflection of character. It is a very strong idea with great visual potential. I understand the aesthetics of niche perfumery - minimalism, monochrome, a sense of mystery. This is the direction that resonates with me. Accounts that I believe are close to your concept: lelabofragrances, maisonmargiela, tamburinsofficial, brooklyncandlestudio, flomarylane, zita.fernandez, stilclassics. I am ready to develop a visual concept, mood board, and feed structure in PDF format (also to consider SMM services in the future;)).

Portfolio: Google Drive

I am waiting for your feedback and ready to start working :)

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Hello! I am writing on behalf of Vlokh Agency. I am Sasha, the communication manager in Yevheniya Vlokh's team.

I have reviewed the task description. We have worked with various niches and business formats, so before starting, we always understand the context rather than fitting solutions into a template.

Often the request looks like "need SMM," but the real task is to generate applications, sales, and marketing return on investment. If it is convenient, we can briefly discuss the details in private.

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Hello!

I am interested in your project – I would be happy to discuss all the details and start working.

You can check my portfolio at the following links:
Behance
Dribbble
Freelancehunt

… I look forward to the opportunity to work with you and bring your wishes and ideas to reality!

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Hello, Marina!
Thank you for the interesting task! The project looks clear and structured.

I am ready to get started, propose modern solutions, and ensure a quality, thoughtful result.

I will be waiting for your response in private messages.

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Good day, Marina!
The development of a corporate identity for Instagram pages is my main focus, with over 7 years of experience. During this time, I have created dozens of Instagram books and am ready to develop an atmospheric visual system for a niche brand of scented candles.

What is included in the cost (expand to see the full list):
✅ Example of post grid (3-5 options to choose from)
✅ Color palette
✅ Fonts
✅ Visual branding elements (icons / illustrations / patterns)
✅ Textures for backgrounds
… ✅ Custom post templates
✅ Custom story templates, reel covers
✅ Covers for pinned story highlights
✅ Usage guide
✅ Concept and visual system compiled into a PDF presentation - Instagram book
✅ Design templates exported in a format convenient for further use (Adobe Illustrator / Photoshop / Figma / Canva - your choice)

👉 You can assess the level of my work in the portfolio
Freelancehunt Behance Dribbble

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Hello!
I work with the development of identity and visual style
Behance

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Hello!) I have been working on social media design for over 4 years. I can help with your request. I am ready to discuss the details)

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Hello. I can take on the task of creating a visual concept for the Instagram account of the brand SCENT ID and prepare a complete system for further shoots and publications.

What will be done:
1. Selection of references in the niches of fragrance / home fragrance / lifestyle, suitable for minimalism, monochrome, and European aesthetics.
2. Development of the visual concept of the account: color, light, composition, atmosphere of mystery and intrigue.
3. Creation of a moodboard with recommendations for photos, videos, and overall aesthetics.
4. Recommendations on colors, light, composition, and visual identity of the candles.
5. Example structure of the feed (9–12 posts) with distribution of visual accents and types of content.
6. Ideas for visual content that aligns with the brand's philosophy — reflecting personality through fragrances.
…
The result will be a presentation or PDF document that can be used for organizing shoots and generating content.

For the response, I can provide:
• Examples of Instagram accounts that I have created or developed.
• 3–5 brand accounts that are aesthetically close to the described concept.

Besides social networks, are there any other resources?

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Good day!

My name is Olya. I am very interested in the concept of the brand **SCENT ID**. The idea of fragrance as a reflection of character and a metaphor for the inner labyrinth of personality sounds very relevant for a niche fragrance brand.

I work with visual communication in the beauty/lifestyle sector, so I have a good understanding of the aesthetics of niche brands, minimalism, and atmospheric content.

I can help with the development of the visual concept for Instagram, specifically:
• selection of relevant references (fragrance/lifestyle)
• recommendations on photo and video style, lighting, color, and composition
… • development of the feed structure (9–12 posts)
• ideas for visual content
I have experience in the beauty sector and a strong sense of visual aesthetics, so I would be happy to help convey the atmosphere and character of your brand.

I would be glad to discuss the details.

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Good day! I have experience in developing branding for Instagram pages from scratch. I understand the specifics of the premium segment.
Write to me, I am always in touch, I do not inflate prices, I do not miss deadlines.
Portfolio:
Freelancehunt

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