Digital Media Manager
Key Responsibilities will include:
- Development of successful and cost-effective social media marketing plan for mobile and web platforms launch for year 1;
- Implementation of strategies across all online channels, specifically focused on marketing downloads and active utilization of our mobile application;
- Manage and direct extensive e-mail programs to communicate with Users and potential Users, ensuring organization compliance with the highest ethical and legal standards and industry best practices;
- Implementation of programs to increase site registration and conversion based on analysis of customer behavior and site trends;
- Develop our own blog and reach out to bloggers in our market niche;
- Understanding of Web Analytics and KPI's related to online, mobile, and social marketing campaigns and reporting;
- Reporting on campaign results in a cohesive, consistent format that can be easily understood by the entire team;
- Collaborate with CMO in the performance of other duties required for the success of the mobile application;
- Register and manage daily our FB/Twitter/Instagram accounts
Requirements:
- Thorough Experience of the full package of social / online marketing for mobile applications (iOS and Android)
- Bachelor's Degree in Marketing or an equivalent combination of experience and education
- 1 to 3+ years social media marketing experience, with demonstrated experience in and a passion for the online marketing space
- Demonstrated history of creating and executing successful marketing and online programs.
- Excellent written and verbal communication skills in English (to create all written work, that is free of grammar or spelling errors)
- Excellent computer skills (full MS Office Suite, Online analytics software, etc.
- Experience with SEM and SEO (Search Engine Marketing and Search Engine Optimization) (and improve in cooperation with our technical team)
- Experience in App Store Optimization (including Keyword Optimization KWO and Conversion Rate Optimization CRO) as well as in the optimization of Google PlayStore App details pages
- Ability to develop creative ways for presenting and “selling" mobile application as well as ability to work quickly and creatively to deliver quality programs to market
- Experience from setting-up and managing online marketing with Google Analytics, Google AdWorks, Facebook Advertising, etc.
- Strong and quick in e-mail marketing, posting, etc. (needs to identify main bloggers, engage with them, post comments about our solution, etc.)
- Ability in handling multiple tasks with varying due dates and to work independently with direct manager (CCO/CMO) in a different office
- Interest in new technology/trends and enthusiasm for continually researching new online marketing innovations
- Experience in managing mobile application advertising efforts and other revenue generation schemes would be a plus
- Readiness for quick relocation to Kiev (if not leaving in Kiev yet)
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