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Design audit + design system + website redesign floritale.com

Web Design — incorrectly specified categories?

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I am looking for an experienced product / UX/UI designer for comprehensive work on the website.

I already have an active website (e-commerce, niche - flowers), but the current design requires a systematic overhaul.
The task is not just to "redesign", but to build a logical, scalable design system and based on it, create a redesign.

🎯 Goal

To create a thoughtful, easy, modern, and scalable design where:

each element has logic
everything is easily scalable to other websites and cities
the design can be quickly changed centrally
the system is suitable for automation and AI (bulk edits, generation)

📦 Scope of Work

1. Design audit of the current website

Needed:

to conduct a complete UX/UI audit
to identify weak points (visuals, logic, usability, conversion)
to provide specific recommendations for improvement

Important:
not superficial feedback, but a structured analysis with justification

2. Development of design concept

Needed:

to propose 1–2 visual directions
to define style, mood, visual language
to consider the specifics of the niche (emotions, gifts, trust, conversion)

3. Creation of design system (key stage)

A full-fledged system in Figma is needed, built on the principle of "from small to large":

🔤 Level 1 — Base (alphabet)

A set of basic variables (design tokens) is formed, which are used throughout the interface:

color palette (with logical names: Brand Primary, Background, Text Primary, etc.)
typography (sizes, styles, line heights)
grid and containers
spacing (Spacing XS, S, M, L, etc.)
border radii
shadows

Important:
not to use "raw values" (for example, #FF0000 or 16px), but named variables to ensure consistency, scalability, and the possibility of centralized changes throughout the system.

🔠 Level 2 — Basic components

buttons (all states)
inputs
checkboxes / selects
badges
icons
avatars

States:
default, hover, active, disabled, error

🔡 Level 3 — Combinations

form rows
cards
modal windows
dropdowns
notifications (toasts)

🧩 Level 4 — Business components (important)

Specific for e-commerce (flowers):

product card
cart (product row)
date/time delivery selection
order form
catalog filters

📄 Level 5 — Pages

home
catalog
product card
cart
checkout
personal account
order status

4. Multi-brand system (important)

I have a network of websites for different cities.

It is necessary to consider:

which elements change (logo, color, images)
which remain unchanged

Goal:
👉 one design → scaling to 100+ websites

⚙️ Result

At the output, it is necessary:

Figma file with a complete design system
components ready for development
UI kit
several key pages in the new design
scaling logic

❗ Requirements for the performer

experience in e-commerce / product interfaces
experience in creating design systems (not just UI)
understanding of UX and conversion
systematic thinking
ability to explain solutions

Will be a plus:

experience working with multi-brand projects
understanding how design is used in development

💬 Important in the response

Please send:

examples of design systems (mandatory)
examples of e-commerce projects
a brief description of your approach to work

💡 Comment

I do not need just a "beautiful design".
I need a system that:

accelerates development
is scalable
simplifies management of dozens of websites
is suitable for automation and AI

Proposals 24 Discussions 4

Andrii Roabish

4 0

Budget: 27000 UAH Deadline: 14 days

📌Hello.👋
⭐️My name is Andrey.
⭐️My work experience: 12 years+

• ➡️I can show works specifically on Flower Delivery
• 🎨Portfolio: Freelancehunt
• ✅Work rating on Behance (over 600,000 views)
• 💼More works here: Dribbble

Yevhenii Shal

1 0

Projects -
Rating -
Rating 589

Budget: 20000 UAH Deadline: 20 days

Hello. I will build a system on Design Tokens: one fix in the base updates the entire network of sites instantly.

Portfolio: https://lnk.ua/BpjYcSPhk

Kseniia G.

35 1

Budget: 27000 UAH Deadline: 21 days

Hello, Peter.

We work together with my husband; he is a UX/UI designer, and I work on UI and graphics. We have experience in developing multi-page websites and more complex systems. All projects are executed with a modern approach, making them easy to work with later (Auto Layout, Variants & Components).

Portfolio: Freelancehunt

https://www.figma.com/file/fRUsHV7OOWYczLeaHsvCCv/Resume?type=design&t=3ib3astKDgh2IXx1-6
https://www.figma.com/design/QiCHKAdeRwzcIodHr9HzSX/Pro-Drive-Site-2.0-PW?node-id=2-8914&t=ybEyxMZAiZpo5vlN-0
https://www.figma.com/design/AzyHlo7c43dTwt08KiKm0t/Bravo-Landing?node-id=2-8914&t=4gO1AedSTUgVjoBS-1

Dmytro Tsaplin

4 0

Budget: 10000 UAH Deadline: 10 days

⭐️⭐️⭐️⭐️⭐️
Hello! Here is my Portfolio: Behance
From me:
* I will help with your specifications
* I will select the necessary style according to your preferences (2-3 free options)
* All adjustments to your project are free.
* I commit to meet deadlines.
I am ready to take on your project. Contact me to discuss the terms.

Aishat Ismailova

19 0

Projects 19
Rating -
Rating 1 013

Budget: 15000 UAH Deadline: 10 days

Hello!

My name is Aishat, I have over 4 years of experience. I quickly grasp tasks and deliver results that truly meet your needs, rather than just fulfilling the specifications.

I am ready to start immediately.

Yuliia Pukhlii

39 0

Budget: 20000 UAH Deadline: 14 days

Good day!

The man works in frontend, so I understand how it is "built" from the layout side. There is a store for which I did a redesign aimed at increasing user trust, easy understanding of what should be clicked in what order, and increasing orders. I can show the website before and after the redesign only in personal messages. The reason is copying.

I have familiarized myself with the project description and am ready to discuss the work. I work until the last revision.

Denis G.

16 0

Budget: 27000 UAH Deadline: 30 days

Hello.
I have reviewed the task.
I will create a high-quality and creative redesign.
Write to me, and we will discuss the project details!
----------------------------------
Private web developer. Experience – 10 years.
Design, layout, WordPress website development.

Vasily Zaharevich

27 0

Budget: 22222 UAH Deadline: 22 days

Good day!

I liked your project, I can implement it!

Recent works!

https://wall-master.artbud.pro/
https://www.cardanmash.com.ua/
http://floridagardendesigns.com/
https://advilion.com
http://axiomaplus.com.ua/
https://maxinstal.ch/
http://otpad.com.ua/
http://spectrum.net.ua/
https://sugacards.com/

Detailed discussion, advice, preferences, evaluation in personal discussions!

Sincerely, Vasyl...

Dmitro Bukiievsky

45 4

Budget: 10000 UAH Deadline: 5 days

Hello. I will complete everything quickly and efficiently, with over 6 years of experience in development. Feel free to write.)

The list does not show proposals concealed by the client or freelancer with a Plus profile, as well as proposals violating rules

Andrii V. 15 May

Без "интеллекта" уже и тз составить не можем))) класс

Petr K.

15 May

А что плохого в том, что он делает мои мысли более структурированными? Если вы не используете ии в вашей повседневной жизни, значит вы просто не цените время или немного отстали)