Technical assignment for the design development of vehicle branding
Vehicle: Dodge Caravan 2005, gray color
Brand: Xpress Oil
Service: Mobile oil change at the customer's location
Design goal: to create a clean, modern, and memorable visual that is easily readable in motion and conveys key benefits — speed, convenience, and reliability.
1. Side sliding doors (left and right sides)
• At the top of both doors — inscription: OIL CHANGE IN 15 MIN
Font: bold, sans-serif
Color: orange
Alignment: along the entire length of both doors, visually as one block
• At the bottom — a wide horizontal orange stripe (approximately 25–30 cm in height)
On the stripe place two phrases:
— ANYTIME. ANYWHERE.
— YOUR TIME MATTERS!
Text color: white or dark gray
Center alignment across the entire width
The entire area can be implemented as one solid sticker with contour cutting to the shape of the doors
• Additionally, a light graphic element can be added, for example, an arrow pointing backward
2. Left rear side window
• Place the Xpress Oil logo
Color: white
Placement: center of the glass
Size: proportional to the glass, but no wider than 30 cm
Technology — for cutting and mounting film (if used)
3. Right rear side window
• Place a QR code (size about 13–15 cm)
• Below the QR code — inscription: JUST SCAN IT
Color: white
Font: uppercase, bold, simple
Centered below the code
4. Rear window of the vehicle
• Left part of the glass — three lines of text:
OIL CHANGE
IN 15 MIN
ANYTIME. ANYWHERE.
Color: white
Font: bold, readable from a distance
Alignment: left edge of the glass
Line spacing — moderate
• Right part of the glass — QR code, vertically aligned with the main text
• Below the QR code — inscription: GET YOUR BEST SERVICE, JUST SCAN IT
Color: white
Font: uppercase, medium weight
Alignment — center below the QR code
5. Rear door (under the glass)
• Phone: 720-580-0822
Centered, in white letters, easily readable font
6. Bottom part of the rear bumper or door
• Website: XPRESSOIL.COM
Color: white
Placement: at the bottom, left or right, depending on the layout
Font: simple, easily readable, without underline
Additional conditions:
I do not have the exact dimensions of the vehicle, so I ask the designer to refer to the official dimensions of the Dodge Caravan 2005 and use them when designing the layout. Regarding printing and cutting technology — implementation options will be discussed further, and I can clarify technical details upon request.
The proposed images are just a generation and approximate understanding of the layout
The logo and QR will be provided later after agreeing on the conditions
