1. General Information
Project: Redesign of the main page of the BigOpt.com website
Goal: Improve user experience (UX), visual perception (UI), and increase conversion of visitors into registrations and purchases.
2. Target Audience
- Product manufacturers
- Wholesale suppliers
- Dropshippers
- Wholesale buyers
3. Main Tasks
1. Simplifying navigation: Make the menu more intuitive and accessible.
2. Improving visual appeal: Apply modern design trends that align with the brand.
3. Optimizing content: Clear structure of information with a focus on the main advantages of the platform.
4. Call to action (CTA): Highlight registration and login buttons for different user categories.
4. Structure of the Main Page
1. Header:
- BigOpt.com logo (updated if necessary).
- Main menu: "About Us", "Product Catalog", "How It Works", "For Suppliers", "Contact Us".
- Buttons: "Login" and "Register".
- Site language: language switcher (Ukrainian, English, Russian).
2. Main Banner:
- Large visual banner with a key message (for example, "Find the best products for your business").
- CTA buttons: "Get Started Now" and "Learn More".
3. "Benefits" Section:
- Icons and short descriptions of the main advantages of the platform (high traffic, convenient CRM system, large buyer base).
4. "How It Works" Section:
- Infographic or step-by-step guide describing the process of working with the platform for suppliers and buyers.
5. "Popular Categories" Section:
- Visual block with icons and names of the main product categories.
6. Customer Reviews:
- Section with real reviews from platform users, possibly with photos.
7. **Footer**:
- Additional links: "About Us", "Terms of Use", "Privacy Policy".
- Contact information.
- Social media.
5. Design Requirements
- Color scheme: Use corporate colors (white, blue, green).
- Fonts: Readable, modern fonts (for example, Arial, Helvetica, Roboto).
- Icons and images: High-quality, contextually relevant.
- Responsiveness: The design must be responsive for mobile devices and tablets.
6. Technical Requirements
- Design in Figma or Adobe XD format.
- All layers must be organized and named accordingly.
- Include prototypes for main interactions.