Technical task: Website design for selling digital products (similar to Porter Metrics and Data Bloo)
Website goal
Develop an e-commerce platform for selling digital templates (Looker Studio and Power BI) that:
• Sells effectively: supports upsells and cross-sells.
• Demonstrates products in detail: a stylish and functional product page.
• Attracts attention with design: focused on detailing, visualization, and iconography.
Platform
• Main options: Shopify or WordPress (WooCommerce).
• Backup option: Webflow, Weblium
Key design requirements
1. Homepage
• Clean and minimalist design.
• Main banner with a call to action (“View templates”).
• Blocks with main categories:
• Looker Studio.
• Power BI.
• Section for popular products.
• Customer reviews.
• Block with a call to subscribe for updates or promotions.
2. Product page
• Main block:
• Large image of the template/dashboard.
• Brief description of the product and key features.
• “Add to cart” button + upsell block (“Recommended together with this”).
• Product description:
• Detailed information about the template's capabilities (for which industry, metrics, integrations).
• Icon block for key features (real-time analytics, easy integration, automatic updates, etc.).
• Additional blocks:
• Video or screenshots of the template in action.
• Customer reviews (with ratings).
• Frequently asked questions (FAQ).
3. Product catalog
• Filters:
• Product type (Looker Studio / Power BI).
• Industry (marketing, e-commerce, finance).
• Product ratings.
• Product cards with brief descriptions, price, and “Quick view” button.
4. Cart and checkout
• Ability to edit the order (add or remove products).
• Upsell offers (e.g., discount on the second template).
• Simple checkout process (minimum steps).
Design and styling
1. Color palette
• Main colors:
• Dark blue (#1B263B): main background.
• White (#FFFFFF): for text and cards.
• Turquoise (#17A589): accents, CTA buttons.
• Light gray (#F2F4F4): background for sections.
2. Fonts
• Headings: Poppins (clear and modern).
• Text: Roboto (readable, professional look).
3. Iconography and visualizations
• Custom icons for key features (automation, real-time, ease of use).
• Interactive elements (animated graphics showcasing template benefits).
4. Responsiveness
• Design optimized for all devices (desktop, tablet, mobile).
• Mobile version prioritized for loading speed.
Result
• A website with a modern and professional design, focused on selling digital templates.
• Detailed product pages with a focus on demonstrating value and visual appeal.
• Functionality for effective upsell/cross-sell, contributing to an increase in average order value.
Let me know if you need clarifications or additional recommendations!