Purpose of the mailing:
To present New Year offers for booking premium lodges at the Medvino safari park.
To stimulate bookings by creating a sense of exclusivity and limited availability of the offer.
Target audience:
People with high income who value luxurious nature vacations.
Families and couples looking for unique holiday experiences.
Clients who have previously visited the park or shown interest in premium services.
Structure of the letter (all texts will be provided):
• Subject:
• Personalized greeting to the recipient
• Main block:
– description of New Year events, excursions, and special offers
– advantages of visiting the park during the holiday season
• Visual content:
– Medvino logo at the top of the letter
– high-quality images of the park, holiday decorations, and events
• Call to action (CTA):
– buttons "book now", "learn more", and "visit our website"
• Contact information:
– address, phone number, links to social media, and directions map
Design and layout (brand book will be provided):
• use the park's corporate colors, complemented by festive shades (red, green, gold)
• fonts corresponding to the corporate style
• responsiveness!!!
Ensure correct display on various devices and in different email clients
• Interactive elements: clickable buttons and images with links to the corresponding pages of the website
Technical requirements:
• Template format: HTML file with inline styles for compatibility with most email clients.
• Images:
– Optimized for fast loading.
– Located in the root directory of the archive.
– With relative paths in the HTML code.
• Archiving: pack all files (HTML and images) into a ZIP archive for upload to SendPulse.
• Testing: check the display of the letter in popular email services (Gmail, Outlook, Yahoo) and on various devices.
Additional elements:
• Social media: icons with links to the park's official pages
• Unsubscribe: link to unsubscribe from the mailing list at the bottom of the letter
• Personalization: ability to address the recipient by name
Deadlines:
Provide the first design draft within today
After approval, make revisions within 2 working days
Expectations: minimalist, stylish, creative.