Technical task for the design development of an LED banner
Project: Exhibition light banner for a company that organizes a full-fledged anesthesiology service in dental clinics planning to treat patients under anesthesia or sedation.
1. Purpose and context
Create a visually appealing image for medical exhibitions.
The banner should stand out among competitors, emphasizing our profile.
• Target audience: Chief doctors, clinic owners, anesthesiologists, medical engineers, pediatric dentists, implant surgeons.
2. Technical parameters
• Type of construction: Light Box / LED banner.
• Size: [according to the design].
• Resolution: according to the layout requirements
• Color model: according to the layout requirements
3. Visual concept and style
Since previous advertising materials were mostly in blue and white tones, we want to shift the focus to other primary and additional colors from our brand book in the new banner. The image should evoke a wow effect, attract attention, making people want to look at it rather than walk past. As the banner structure is illuminated from the inside, the task is to achieve an effect as close to a live image as possible.
Key requirements:
- Use colors and fonts from the brand book
- DO NOT COPY THE STYLE OF OUR WEBSITE, but we can use certain elements for reference.
- WE DO NOT NEED A LAYOUT IN THE STYLE OF "ANNOUNCEMENT IN THE ENTRANCE" OR "HELLO FROM 2005"
- THE LAYOUT MUST NOT INCLUDE AN IMAGE OF AN ANESTHESIA DEVICE, as it will be present nearby at the exhibition.
4. Informational content:
It is necessary to place general information about our activities and key areas of work (briefly):
Headline:
Anesthesiology Turnkey
Areas of activity:
Equipment
Training
sedation
Staff
License
Consultation
Contact information:
QR code for Instagram
Website link: sleepsolutiongroup.com.ua
The designer may propose their own compositional solutions,
if they improve the perception of the banner at the exhibition.
The main information on the banner should be easily readable from a distance.
It is not recommended to use small text or overload the composition.
Attached samples:
- brand book file
- visual from Pinterest that we like
(this is not an instruction or templates for design, this is a visual that will look impressive when illuminated from the inside) - upon your request, additional photos, QR codes, samples of previous banners, SVG logos
Technical requirements for print layouts:
- color model CMYK
- file format TIFF
- file resolution of at least 150 dpi
- all layers must be merged
Link to our website:
https://sleepsolutiongroup.com.ua/
Instagram:
https://www.instagram.com/sleepsolutiongroup?igsh=MjMwdDc1bTh2dnNr