Email template designer for a SaaS project
We are a product IT company that develops SaaS solutions for businesses. Currently, we are actively developing email marketing and implementing a new design system. For this, we need an experienced designer who can help create a unified visual style for all our communications with clients.
Key project goal:
To develop 8 universal and flexible email templates based on our new design system. The templates should be visually appealing, flawlessly displayed on all devices, support dark mode, and enhance our audience's engagement.
Tasks and expected results:
1. Design development of 8 master templates for different communication scenarios:
Welcome series: a welcome email for new users.
Promo newsletter: a template for announcing promotions, discounts, and special offers.
News digest / Product update: an email to inform clients about new features, blog articles, or company news.
Transactional emails (2-3 options): for system messages such as registration confirmation, password reset, payment notifications.
Reactivation email: to bring back inactive users.
Template for announcing a webinar or event: with a clear structure and call to action.(The final list of templates may be adjusted in collaboration with the marketer).
2. Creation of an email UI kit:
Develop a set of ready-made components in Figma (or another editor) based on the overall design system: buttons (primary, secondary), icons, banners, text styles, spacing, product cards, and other elements for quick assembly of new emails.
3. Ensuring technical requirements:
Responsiveness: the design must be fully responsive and correctly displayed on desktop, tablet, and mobile devices.
Support for dark mode: templates should look good in both light and dark themes of email clients.
What to include in your application:
A link to your portfolio with relevant work examples (especially interested in email templates).
An estimated cost for developing 8 templates and the UI kit.
Approximate timelines for project completion.
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7 days223 USD
307 7 days223 USD
Hello.
I have extensive experience in developing responsive, high-converting email templates and creating scalable UI kits for emails that align with brand design systems. For your project, I will create 8 flexible and visually appealing templates that will display flawlessly on all devices and in any email clients, including optimized support for dark mode. My process includes creating a modular component library in Figma, which will allow your team to quickly assemble new emails while maintaining a consistent visual style. I pay attention to both aesthetics and functionality, ensuring that the templates not only look impeccable but also enhance user engagement and click-through rates. With my experience, I can create a professional, future-oriented email design system that fully meets your needs for SaaS communications.
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