Fine-tuning is possible for the reconfiguration of ADS / merchants / conversions
Specifically, setting the correct search terms.
Search terms do not meet our requirements for selling products (Building materials)
The most popular search terms for which ads are shown and clicks to the site occur are general queries that do not contain the product name.
[ tile adhesive ]
[ self-leveling compound ]
[ frost-resistant tile adhesive DIY ]
[ self-leveling compound consumption ]
[ tile glue ]
[ what to plaster the rough wall with ]
Such queries have only informational interest and monitoring.
For example, the product ( Ceresit CM 17 AERO Tile Adhesive 25kg ) and other tile adhesive positions.
Clicks on the product by words (tile adhesive)( porcelain tile adhesive) (tile adhesive epicenter) (outdoor adhesive) (wall adhesive) (bath adhesive) (what is the adhesive consumption). we can use these search terms for almost all types of tile adhesives, we have more than 50 items, the ads show random positions from this quantity.
People enter general phrases, click on products, not knowing which specific product they need! ads show any position of our adhesive! they only read the description while monitoring, learning about consumption.
Such displays are not needed for us!
We need: For ads to show us to a person who is defined by the product name and pays attention to us for the position they need because we have THE LOWEST PRICE of all offers! and goes to our website
For example, when the name is present in general queries (tile adhesive cm 17)( porcelain tile adhesive ceresit cm 17) (tile adhesive ceresit cm 17 epicenter) (outdoor adhesive cm 17) (wall adhesive cm 17 AERO) (adhesive cm 17 for the bathroom). This resembles a potential buyer, this person is defined and knows what they need. although we understand that such a person may only be interested in the characteristics
It is necessary for the formation of correct search terms to be automated when uploading new positions and removing outdated ones.
Constant positions that are synchronized in Merchant Center are 200-250 items, the market always adds something for sale and something leaves the market, so automation is important.