The Coffee Madman website is currently essentially a catalog.
The task is to not change the design, texts, and structure, but to transform it into a full-fledged e-commerce platform that:
• lowers the threshold for the first order
• increases the average check
• automatically applies the best discount
• shows the customer the benefit before the cart
• supports subscription and referral models
• scales to new categories
This is not a template store, but a well-thought-out commercial logic.
🎯 Work Goal
Enhance the existing website while preserving:
• current UI / UX
• page structure
• content and visuals
And implement a layer of e-commerce logic, including:
• a complex discount system
• subscriptions
• bonus (post-purchase) program
• referral model
• upsells before the cart
• inventory and availability management
🛠 Main Task Blocks (briefly)
1. Catalog and Structure
• Entry / Core / Premium logic within existing categories
• one section page
• visual separation without text labels
2. Discount System (key block)
• −10% on the first order (automatically, 1 time)
• discounts based on the number of packs (3 / 4 / 8)
• promo codes (manual, not cumulative)
⚠️ Rule:
The system always applies the most beneficial discount for the customer
(discounts are not cumulative)
3. Displaying Benefits
• benefits are shown before the cart
• hints when selecting quantity
• dynamic upsell messages
• confirmation of logic in the cart
4. Cart
The customer always sees:
• what discount has been applied
• why
• how much € has been saved
If a discount is replaced with a more beneficial one — this is clearly explained.
5. Upsell (before the cart)
• offers “add 1 pack and get a bigger discount”
• the ability to add directly from the interface
• logic scales up to 8 packs
6. Subscription
• frequency: 2 weeks / month
• 2 or 4 packs
• format: one type / mix / roaster choice
• management in the personal account
Rules:
• −20% for subscription
• not cumulative with other discounts
• subscription cannot be less beneficial than a one-time purchase
6.1. Bonus Program (post-purchase)
• accrual after payment
• % of Net Amount
• validity period 60 days
• bonuses are applied in the next order
• parameters are managed from the admin panel
• logic does not participate in the current checkout
7. Product Card
No redesign. Add:
• One-time / Subscribe switch
• hints on volume and subscription benefits
• ability to add additional blocks through the admin panel (for the future)
8. Taste Attributes
• Acidity / Sweetness / Bitterness
• scale 1–5
• display in the product card and product list
9. Referral Program (influencers)
• unique links / codes
• 10% of Net Revenue
• accrual only for paid orders
• support for subscriptions (limited number of payments)
• no gamification and levels
10. Delivery
• ≥30 € — free
• <30 € — 4 €
• threshold is calculated after discounts
• hints before the cart
11. Banners and Promotions
• management from the admin panel
• no development
• main / categories / other pages
12. Personal Account
• order history
• “Repeat last order”
• subscription management
13. Scalability
• new categories without code modifications
• management of category participation in discounts
• cross-sell in the cart
14. Inventory Management
• numerical stock or unlimited
• automatic Out of stock
• products are not deleted
• activity management from the admin panel
💳 Payments
• the current payment logic must work
• transfer or reconnect when changing platforms
• without changing the checkout design
