For your proposal, please provide an approximate estimate of the project duration and the price at which you can carry out this integration.

The overall task is to implement advanced user tracking with event transmission to Facebook for further formation of advertising campaigns.

General Workflow

1. An event is tracked

   1. We collect data for the event

      1. We transmit the event via Facebook Pixel

   2. We store data in the database for further transmission via Conversions API

   3. We form data transmission to Conversions API according to a separate regulation

* Technical requirements - according to the documentation, FB recommends using a separate cloud

** For deduplication of events in the system, we use event_time, which must be the same when transmitting data via Facebook Pixel and Conversions API

1 - Facebook Pixel

The pixel is already installed on the site. The task is to ensure that all events are tracked correctly and the necessary data is transmitted.

Tracked Events

1. ViewContent

2. AddToCart

3. InitiateCheckout

4. Purchase

ViewContent - product view

fbq('track', 'ViewContent', { parameters })

Placement

1. product page, main product

Parameter Description

1. value            - selling price of the product (taking into account the discount if any)

2. currency        = ‘UAH’

3. content_name    - product name depending on the language

4. content_type    = ‘product’

5. content_ids        - product identifier

6. content_category       - name of the parent category of the product depending on the language

7. event_time        - event time

AddToCart - adding product to cart

fbq('track', 'AddToCart', { parameters })

Placement

1. product page - main product

Parameter Description (same as in ViewContent)

1. value            - selling price of the product (taking into account the discount if any)

2. currency        = ‘UAH’

3. content_name    - product name depending on the language

4. content_type    = ‘product’

5. content_ids        - product identifier

6. content_category    - name of the parent category of the product depending on the language

7. event_time        - event time

InitiateCheckout - order checkout

fbq('track', 'InitiateCheckout', { parameters });

Placement

1. checkout page

Parameter Description

1. content_category         = ‘checkout’ 

2. content_ids            - array of product identifiers in the cart ( [‘123’, ‘456’, …] )

3. currency            = ‘UAH’

4. num_items            - number of products in the cart

5. value                - current order amount

6. event_time            - event time

Purchase - order completed

fbq('track', 'Purchase', { parameters });

Placement

1. thank you page for the order (order completed, we have the order number)

Parameter Description

1. content_category         = ‘purchase’ 

2. content_ids            - array of product identifiers in the cart ( [‘123’, ‘456’, …] )

3. content_type        = ‘product’

4. currency            = ‘UAH’

5. num_items            - number of products in the cart

6. value                - current order amount

event_time            - event time

2 - Facebook Conversions Api

It needs to be set up from scratch.

Documentation for forming the request

https://developers.facebook.com/docs/marketing-api/conversions-api/using-the-api/

Description of request parameters

https://developers.facebook.com/docs/marketing-api/conversions-api/parameters

For events from the site sent via Conversions API, the following parameters are required

1. client_user_agent – User agent for the browser corresponding to this event - Link to description of client_user_agent 

2. action_source 

3. event_source_url

Pageview - on all pages of the site

Data collection and sending - on all pages

ViewContent - product view

Data collection and sending - product page, main product

AddToCart - adding product to cart

Data collection and sending - product page - main product

InitiateCheckout - order checkout

Data collection and sending - checkout page

Purchase - order completed

Data collection and sending - thank you page for the order (order completed, we have the order number)