“Christmas Premium Gift” (UGC + Product Beauty)
Project Goal:
The main objective is to achieve a strong scroll-stopper effect combined with a clear emotional/premium vibe that increases clicks and conversions.
Videos requirements:
- 3 hook variations (as mentioned in brief below)
- Each variation should be in 3 languages - LT / PL / LV
Overall: 1 scenario = 3 hook variations = 3 languages = 9 Creatives
- Stylish music
- Not much of VoiceOver
- For voiceover use "teasing voice" like in premium Ads.
- Stylish subtitles font.
- Subtitles may be separated from voiceover
- In CTA, "-60% off's" offers can be used.
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Format:
9:16 (Reels/Story)
Length:
20–25 seconds
Style:
Premium, elegant, arty vibe
Warm-light UGC + product close-ups
Subtle smooth transitions
Focus on: silk, luxury, limited edition, gifting
Reference (look just the "Vibe" of the Creatives):
- предоставим в личных сообщениях, вакансия не позволяет прикрепить ссылки на ТТ.
Content:
We have much of it. Will be provided in full.
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Content (Reference script)
1️⃣ Hook (scroll stopper) – show the silk scarf in hands / unfolding / unboxing moment
Prepare 3 hook variations A/B/C.
Examples:
• Opening the box, slowly lifting the scarf (silk reveal)
• Before/after style: neutral frame → sudden close-up of beautiful silk
• Hand gliding over the scarf (texture close-up)
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2️⃣ Beauty shots
• Close-ups of texture, fabric drape, print details
• Slow-motion moments — very important
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3️⃣ UGC moment
• Person holding it, tying it, placing it over shoulders, turning around
• Vibe: lightness, luxury, aesthetics
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4️⃣ Gifting angle
• Scarf placed inside the box
• Hand closes the lid
• Strengthen the “gift” mood
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5️⃣ Ending (CTA visual without text)
2–3 different shots for testing:
• Product close-up
• A pile of multiple scarves
• Hand styling a scarf
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Важно:
- Чувствовать вайб креатива
- Владеть эффектами монтажа
- Красивые шрифты
- Томный VoiceOver
- Цветокор
Местами возможно придётся юзать AI.
Или слеплять из PNG'шек MatchCut'ы.
